Advanced Analytics and Personalized Itinerary Enables Health Systems to Acquire, Activate and Retain Patients
DENVER, March 7, 2019 /PRNewswire/ — More than ever, the consumer is at the center of today’s leading health system growth strategies, and the ability to acquire, activate and retain them will be critical to any organization’s long-term success. Tea Leaves Health, a Welltok company, announced the launch today of its new analytics-driven Enterprise Growth Solution designed to acquire high-value patients, establish longitudinal relationships and loyalty, and manage provider referrals to drive downstream revenue.
Tea Leaves Health designed its robust solution based on experience driving strategic growth for 30 percent of the nation’s top health systems and more than 400 hospital clients. The new Enterprise Growth Solution features a unique combination of both provider and consumer-facing tools within a highly secure, compliant technical infrastructure. The solution enables hospitals, health systems, and large physician and specialty group practices to design, execute and measure the results of data-driven initiatives that drive service line growth, downstream revenue and capture the long-term value of a patient.
“To survive and thrive, health systems must nurture relationships with patients in their communities year-round with personalized health itineraries that provide interactive support in between clinical visits,” said Simon Bradstock, Welltok’s provider market president. “The combination of assets and expertise we have with Welltok has accelerated our ability to precisely target and activate consumers at every stage in their journey. Our clients and prospects are excited about our new technology capabilities and are eager to move from segmentation to personalization and support the patient journey, 365 days a year.”
The Enterprise Growth Solution is built on a foundation of robust data and predictive analytics, multi-channel communications, including email, text, live agent, integrated voice, direct mail and more. It creates a Personal Health Itinerary® with programs and resources for each and every consumer based on individual health needs, motivations, interests and likelihood to take action. The solution supports multiple business goals including:
- Patient acquisition: understand a population and target the high-value individuals with messaging such as promoting award-winning orthopedic services or preventive screening reminders
- Patient activation: build a web and mobile-based personalized experience that drives valuable actions for both patient and provider year-round such as getting vaccinated, nutrition guidance or joining a stress management program
- Patient retention: use real-time data and machine learning to increase value over time by building brand loyalty and driving downstream care, paving the way for profit optimization in value-based care arrangements
- Physician referrals: pinpoint, track and conduct outreach with providers critical to a patient retention strategy to manage referrals and ensure procedures are conducted at the right facility
Added Simon, “Our end-to-end technology platform is designed to communicate with consumers throughout their health journey and grow strategically with providers regardless of where they are on the continuum of traditional fee-for-service to value-based reimbursement. We believe this solution will change the way hospitals and health systems are able to take a more active role in those they serve and develop long term, high value relationships with their patients.”
Welltok is a data-driven, enterprise SaaS company that delivers the healthcare industry’s leading consumer activation platform. Welltok’s solutions empower leading health plans, employers, providers and public entities to connect consumers with personalized health improvement resources, making it easy and rewarding for consumers to complete actions that optimize their health and wellbeing. Only Welltok leverages a machine-learning, multi-channel approach proven to help innovative organizations power growth and retention initiatives, improve healthcare value, and streamline the consumer experience, while upholding the highest security and compliance standards. Follow us on Twitter @Welltok.com.
Erica Sniad Morgenstern
SOURCE Welltok, Inc.