Tea Buzz



Upcoming Awareness Month: Stroke

Posted March 14, 2017

May is less than two months away, so now’s the time to start planning how you’ll reach individuals in your service area who may need Neurology services during Stroke Awareness Month. Tea Leaves Health makes this simple through our pre-built Neurology – Stroke Tea Select. All you need to do is select your geography. The Tea Select is set up to automatically target those at highest risk for strokes, people who have self-identified as stroke sufferers, and applies all relevant medical codes to best target those in need.

Promoting your preventive wellness screenings and services via our platform is a simple,
cost-effective way to reach both current patients and non-patients in your market who may not even realize they are at risk for stroke.

Direct mail and email campaigns offer you the ability to connect with individuals who may be at higher risk of experiencing a stroke due to age, high blood pressure or cholesterol, diabetes, heart disease, history of smoking and other factors. When executing your campaign, ensure your call-to-action is easy to understand and even easier to follow. If the goal is to increase the number of stroke screenings at your organization, include a call-to-action on your piece that directs recipients to a website or call center to register or arrange appointments for screenings.

Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings. If you’re lucky enough to have a Stroke HRA on your website, that can be an excellent, low demand call-to-action. If you don’t have access to HRAs, we can offer some tried-and-true solutions for you to explore and integrate with your application. Also be sure to capture demographic information via web forms and screening attendance lists as ways to continue the conversation with stroke patients and consumers in your service area.

In addition, you can add display advertising to your marketing mix by placing banner ads on the Everyday Health portfolio of websites. This will allow you to reach stroke sufferers and their caregivers in your market while they are online researching information. 112,000 registered users seeking stroke information and 682,000 unique monthly visitors who have suffered from a stroke can be targeted through the Everyday Health database.

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for information on how to engage your target audience and increase your ROI.