Tea Leaves Health Partners with Holzer Health System to Promote Orthopedic Services that Keep People Moving
Targeted and Effective Consumer Communications Increases Patient Volume by 10 Percent
DENVER – October 16, 2018 – Holzer Health System, a multi-discipline healthcare system with locations throughout southeastern Ohio and western West Virginia, now proudly serves 10 percent more orthopedics patients thanks to a successful multi-channel campaign with Tea Leaves Health.
Holzer, which provides services in over 30 areas of expertise, was seeking to reach more people in the community who would benefit from its advanced orthopedic and joint replacement services. Holzer’s board-certified team of orthopedic surgeons and providers are dedicated to restoring people’s mobility and strength using the most advanced surgical, medical, pain management and rehabilitative therapies available. In an effort to serve a broader population, it tapped Tea Leaves Health, a Welltok company and leading provider of a SaaS-based analytics and marketing technology platform.
Tea Leaves Health’s Patientology™ solution leveraged proprietary data and predictive analytics to conduct a targeted, multi-channel marketing campaign that raised awareness of Holzer’s orthopedics team of specialists and use of its services. Tea Leaves conducted a series of direct mail and email campaigns, such as “Keeping You Moving” that promoted “the most advanced Orthopedic and Joint Replacement services available to ensure you receive outstanding care and experience restored or improved quality of life.” By focusing on target territories and patient populations with a multi-channel approach, Holzer Orthopedics experienced an increase of 10.6 percent in visits over the previous year and generated an additional $1 million in revenue.
“Holzer is dedicated to improving the quality of life for our communities. To do so, it is essential for us to successfully communicate with members of the community and educate them about our services,” said MarJean Kennedy, director of business development and marketing for Holzer Health System. “Working with Tea Leaves exceeded our goals and expectations by pinpointing not only who would benefit most from our orthopedics services, but also the best channel to communicate.”
“Holzer is a top-notch organization, and we are honored to help them more intelligently drive strategic growth,” said Jody Spusta, vice president of client services for Tea Leaves Health. “By laser-targeting their message and connecting with a pre-qualified audience, we were able to more efficiently and effectively achieve their goals. We look forward to promoting more of Holzer’s services and continuing to help grow their patient population.”
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About Tea Leaves Health
Tea Leaves Health, a Welltok company, transforms the way healthcare executives manage their business through a platform that provides the total information awareness and business intelligence needed to achieve strategic growth, effective physician engagement strategies and increased revenue. Tea Leaves Health combines a deep understanding of healthcare business development with the technical savvy to deliver strategic success for healthcare organizations of any size. The proprietary Patientology™, Physicianology™ and Decisionology™ software tools easily transform internal and external data into immediately actionable information for multiple leadership levels. While working with clients to develop measurable and successful growth initiatives, Tea Leaves Health strives to provide the best software, strategic consultation and support in the industry. For more information, visit www.tealeaveshealth.com
Erica Sniad Morgenstern