Tea Buzz



Summer Skin Campaign Ideas

Posted April 24, 2017

The sun is getting stronger and the shorts are coming out, but is your patients’ skin ready for the elements?

Sun bathingTwo timely campaigns for the impending summer months include Skin Cancer Awareness and Varicose Vein campaigns.

May is Melanoma and Skin Cancer Awareness Month, so it’s a great time to reach out to patients and prospects in your service area to ensure they protect themselves and get their skin checked by a primary care physician (PCP), which can be a great entry point into your system.

Execute a campaign that communicates to recipients about the symptoms of skin cancer, the risk of the sun’s rays and how they can prevent Melanoma and other types of skin cancer through prevention. We can help you identify the best audience for this campaign. On your creative, we encourage you to use messaging that suggests recipients do the following to help prevent skin issues:

  • Find shade during midday hours.
  • Wear protective clothing that covers arms and legs.
  • Wear a wide-brim hat to shade the face, head, ears and neck.
  • Wear sunglasses that block both UVA and UVB rays.
  • Use sunscreen with both UVA and UVB protection and a sun protection factor (SPF) of 15 or higher.
  • Avoid tanning indoors via tanning beds, booths or sun lamps.

Don’t forget to use a mix of tactics such as direct mail, email, social media and digital ads when executing this campaign!

Another unsightly result of sun exposure is varicose veins, which can appear or be made worse when the sun breaks down collagen under the skin. The sun isn’t the only cause of these – they can also be brought on by a genetic tendency toward weak vein valves, puberty, pregnancy, and menopause. Taking different types of hormones such as estrogen, progesterone and birth control pills can weaken vein valves and change leg circulation. Regardless of the cause, many individuals (particularly women) prefer to have these treated or removed prior to the busy summer months, so promoting your Vascular services now may be a strong acquisition strategy.

Tea Leaves Health can offer you the ability to connect with varicose vein sufferers who are likely to need treatment. When executing your campaign, ensure your call-to-action is easy to understand and even easier to follow. If the goal is to drive volume through appointment scheduling, include the phone number or website for your call center directly on the piece. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler. Also be sure to capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with patients and consumers in your service area beyond these campaigns.

Encourage your audience to enjoy the impending summer months safely and comfortably. Ask us how to get these campaigns started today!