Happy New Year everyone – welcome to 2019! We hope you enjoyed the Holiday season with your family and friends. Tea Leaves Health is geared up for another great year, and we can’t wait to see what we’ll accomplish as we continue our relationship with Welltok and our partnerships with you.
The beginning of the year is the time of strategic planning conversations, and we hope you’re including more marketing campaigns in your vision for 2019. As each year passes, departments are shrinking while workloads grow. We hope you’ll rely on our expertise and capabilities to help you do more with less.
If you’re looking to implement new triggers and aren’t sure where to start, now is the best time to execute Weight Management/Bariatric campaigns – when resolutions are in high gear and wellness is top-of-mind. This can also be an excellent starting point to promote non-surgical weight loss strategies, such as fitness centers and nutrition services.
Bariatric procedures, on average, cost around $20,000. These types of campaigns typically garner strong, positive ROIs because you only need to convert a couple of prospects into patients in order to cover the cost of the campaign.
When planning your trigger campaign, try messaging that educates individuals around what surgical options are available, what qualifies a person for surgery and how to prepare for a weight management procedure.
Many individuals do research online about Bariatric surgery before engaging with a healthcare organization, so include calls-to-action (CTAs) on your print and digital tactics that direct recipients to a landing page on a website. From there, you can provide more information and encourage visitors to contact the call center to schedule appointments, or send them to the patient portal to book appointments directly. Seminars are another popular way to educate your community about Bariatric surgery, so your communications could also promote these seminars, with a CTA to register.
Want to get a campaign started right away? Contact us today.