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Oct
31

Are you reaching your healthcare audience on their terms?

Posted October 31, 2016

According to MarketingSherpa, 60% of a nationally representative sample of U.S. consumers said they prefer to receive regular updates and promotions from companies they are interested in doing business with via email. Well over half of consumers prefer to receive emails they’ve subscribed to over all other mediums.

ExactTarget states the number is even higher: 77% of consumers prefer to receive permission-based marketing communications through email.

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So what is your primary channel for lead generation? Mailigen reports that 89% of marketers say email is their primary channel for lead generation. 89%! And it should be. Here are a few other compelling statistics that prove email marketing should be a top priority in your marketing strategy:

  • 4+ billion email accounts in the world. – The Radicati Group, Email Statistics Report
  • Emails with social sharing buttons increase click-through rates by 158%. – Nonprofit Hub
  • Personalized promotional emails have 29% higher unique open rates and 41% higher unique click rates than non-personalized emails. – Experian
  • Marketers who use personalization in their subject lines see 26% more opens. –Campaign Monitor
  • 58% of adults check their email first thing in the morning. – Customer Intelligence
  • 44% of email recipients made at least one purchase last year based on a promotional email. – com
  • Email is 40 times better at acquiring new visitors than Facebook and Twitter. – McKinsey & Company
  • Email generates an average return of $40.56 per $1 invested. – Direct Marketing Associates
  • 91% of consumers check their email daily. – ExactTarget

If the abovestats alone don’t convince you to purchase a list of email addresses in your service area, perhaps the additional benefits will:

  • Digital marketing allows for better targeting, it’s more accurate and can be managed more cost effectively.
  • Through marketing automation, you can reach people more frequently, and at the moments when they’re most likely to make a decision.
  • Email campaigns can be executed alone, or in conjunction with other tactics (i.e. a follow-up to a direct mail piece).
  • Email is a perfect medium for a second or third touch.
  • Having an email list allows you to reach more individuals via other mediums, such as Facebook Custom Audiences. Upload your email list, create your Custom Audience, and serve them with relevant ads where they spend time: Facebook.

Tea Leaves Health can provide you with the most comprehensive email list available in the market today. We can provide thousands to millions of email addresses, based on the size of your market. Once purchased, the list is yours to keep and can be used without limits.

Our email database is made up of over 600,000,000 Internet-sourced records. We partner with data compilers and aggregators to build this database under the following regulation-compliant guidelines:

  • The email addresses are collected from various partner websites and co-registrations affiliations where individuals provide their email address and other information.
  • The individuals provide their information knowingly and under the disclosure or terms and conditions that this information may be made available to 3rd parties.
  • The individuals have the opportunity to opt out at the point of collections and on an ongoing basis.
  • These opt outs are processed in accordance with the CAN-SPAM Act and industry best practices.

Additionally, all of our data providers agree to this warranty:

The data has been lawfully collected and compiled from consumers pursuant to a clear and unambiguous notice advising consumers that their personal data was being collected and affording consumers the opportunity to have their name/information removed from such compilation.

As a result of our meticulous appending process, our email delivery rate is an astounding 92.3%. Also, it is our promise you will ONLY be charged for records that are successfully appended.

Start reaching your healthcare prospects and patients with the medium they use most: email. Contact us today to get the email list in your service area that will get results.