Tea Buzz



Preparing for Heart Month

Posted December 11, 2017

Amid the hustle and bustle of getting ready for the Holidays, be sure to also start planning for Heart Month. February seems far away, but since heart disease is the number one killer of both men and women in the U.S., it’s never too late to begin planning your Heart Month campaigns. Now’s the time to help raise awareness of the heart conditions that take the lives of an estimated 610,000 Americans each year. Use this opportunity to educate your prospects and patients on how heart disease can be diagnosed, treated and prevented.

Promoting your Cardiology services via the Tea Leaves Health platform is a simple, cost-effective way to reach current patients and prospects in your market that are or may be at risk for heart disease. Our platform can reach potential targets before they even know they’re at risk. We can execute direct mail and email campaigns through our Patientology™ solution that connect with individuals in your service area, promote your services, instruct people on how to prevent or manage the disease and educate recipients about accessing care. Heart disease is also prevalent all year long, not just in February. Consider creating an automated heart screening trigger campaign that kicks off during Heart Month, but then continues on a monthly basis to reach the recipients most in need of heart services all year long.

We have a variety of Cardiology-related Tea Selects that easily target the most qualified prospects and patients. Via these Tea Selects, we can reach individuals who currently have (or have a high propensity to develop) the following conditions: Atrial Fibrillation, Coronary Artery Disease, Heart Failure, Hypertension and needs for Thoracic Surgery. We also have Tea Selects that reach a general audience for the Cardiology service line. The parameters within these optimized pre-written queries can always be customized to your needs and budget.

Be sure to educate your audience about the various risk factors of heart disease in your print and digital communications, which include but are not limited to: age (55 or older for women); high blood pressure; high cholesterol; diabetes and prediabetes; smoking; being overweight, obese or physically inactive; having a family history of early heart disease; having a history of preeclampsia during pregnancy; and maintaining an unhealthy diet.

Tea Leaves Health can deliver the messages most relevant to your audience and garner stronger response rates. CTAs on your pieces can direct recipients to a variety of places such as websites, call centers or patient portals to schedule appointments. Or you can invite individuals to attend screening events and nutritional seminars.

Contact us for all the information you need to promote Heart Month and build awareness around your Cardiology services. Our experts will guide you in the most effective ways to engage your market and generate strong ROI.