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Sep
08

Open Enrollment Approaches

Posted September 8, 2016

openenrollFor healthcare organizations, there’s one time of year to reach the un- or under-insured to remind them about attaining insurance options available under the Affordable Care Act (ACA) – and that’s open enrollment. During the open enrollment period of November 1, 2016 – January 31, 2017, anyone without health insurance can register for coverage.

It’s important to highlight the open enrollment period to your patients and prospects because it’s the only time of the year non-insureds can enroll (unless they are eligible for Medicaid, are Native Americans or Alaska Natives, or experience a qualifying event). Qualifying events include but are not limited to: marriage, becoming a U.S. citizen, birth or adoption, involuntary loss of health coverage, and a permanent move to an area where new health plans are available (which will only apply in cases where people already had coverage prior to their move). A full list of qualifying events and their associated special enrollment periods exists here.

For those without insurance and no qualifying event in 2016, their next opportunity to enroll is November 1, 2016 when open enrollment begins. Coverage chosen prior to December 15, 2016 will be effective as of January 1, 2017.

The Tea Leaves Health platform offers organizations the opportunity to identify pure prospects in their service areas without insurance coverage and remind them about the open enrollment dates and deadlines. It’s a great entry point into a system, and a great way to promote services while informing the public of insurance options. Recipients of this promotion will appreciate your organization’s interest in their healthcare and will be more likely to think of you first when the time arises for services.

Want to ensure consumers in your market have health insurance that covers your services?

Don’t miss this chance to communicate to valuable prospects in your area. Discuss the possible options for executing a health insurance marketplace campaign with us today, or find us in booth 413 at 2016 SHSMD Connections, September 11-14 at the Hyatt Regency Chicago.

SHSMD 2016