As we move into May the days get longer and the sun gets stronger. Now is a great time to reach out to patients and prospects in your service areas about Melanoma and Skin Cancer Awareness. Through this campaign, you can reach a wide audience and encourage people to get their skin checked by a PCP, which can be a great entry point into your system.
Communicate to recipients about the symptoms of skin cancer, the risk of the sun’s rays and how they can prevent Melanoma and other types of skin cancer through screening and prevention. Identify the best audience for this campaign, and then remind them to do the following this summer to help prevent skin cancer:
- Find shade during midday hours.
- Wear protective clothing that covers arms and legs.
- Wear a wide-brim hat to shade the face, head, ears and neck.
- Wear sunglasses that block both UVA and UVB rays.
- Use sunscreen with both UVA and UVB protection and a sun protection factor (SPF) of 15 or higher.
- Avoid tanning indoors via tanning beds, booths or sun lamps.
For maximum impact, don’t forget to use a combination of both direct mail and email when executing this campaign. Ensure your call-to-action is easy to understand and follow. If the goal is to drive volume through appointment scheduling, include the phone number or website for your call center directly on the piece. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler. Also, be sure to capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with patients and consumers in your service area beyond these campaigns.
Encourage your audience to enjoy the impending summer months safely and comfortably. Contact us to get this campaign started today.