Tea Buzz



Loving Our Lungs

Posted October 30, 2017

Take a deep breath. Now let it out. Easy, right? For the approximately 415,000 Americans living today who have been diagnosed with Lung Cancer at some point in their lives, such a simple act can be an ongoing battle. The sooner a person is diagnosed with Lung Cancer, the higher their chances of survival are, which is why promoting screenings within your communities is so important.

November is Lung Cancer Awareness Month, so if you’re considering running an awareness or Lung Cancer screening campaign, this is the month to get started. The Tea Leaves Health platform makes it easy and effective to target the right people for a lung screening campaign, since we’ve appended known and inferred smoker data to those individuals in your database that fit the right criteria.

Tea Leaves Health also has a Lung Cancer Screening Tea Select, which identifies men and women ages 55-80 who have risks or symptoms associated with Lung Cancer. (Remember, all Tea Selects are 100% customizable to fit your needs and budget.)

Direct mail and email campaigns executed via our platform offer you the ability to connect with individuals in your service areas, promote Lung Cancer awareness and instruct people on how, when and where to access a screening.

When it comes to messaging, we suggest educating individuals about the symptoms of Lung Cancer, which include: a slight, persistent or chronic cough, coughing up blood, shortness of breath, loss of appetite, fatigue and reoccurring infections. Also consider including prevention steps in your print and digital communications, such as not smoking, maintaining a healthy diet and exercising.

When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments. Make them aware of clinic hours and locations where screenings are available.

Start by sending out a one-drop campaign in November, and then turn it into an automated campaign to continuously drive volume into your facility. Contact us to get started.