Tea Buzz



The Importance of Business Intelligence in Physician Relations

Posted November 8, 2016

Information (or data, as we like to call it) is critical to everything we do. We use it in every facet of our lives (including business) to make educated decisions – decisions that hopefully avoid harm and ultimately steer us toward success. Without data, we would be in the dark, blindly developing strategies without intelligence behind them. Our business transactions – and our lives – would simply be a guessing game. This especially applies to healthcare.

shutterstock_443885794_phyBusiness Intelligence is, by definition, a set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for a business purpose. Internal business intelligence data sources include: Financial, Clinical, Operational and Customer Engagement. External data sources include: 2nd and 3rd party data, CRM/PRM, web and public data sources and that much-important “information from the field”. Think of the data like puzzle pieces coming together to paint a clear snapshot of your organization’s current situation.

Physician liaisons have the ability to add the missing pieces that pull the puzzle all together. Tea Leaves Health’s physician referral solution, Physicianology, allows clients to take all the data – including liaison-entered activity and intelligence – and analyze it to get the total picture. Liaisons can enter missing pieces such as their history of physician relationships and issues as well as face-to-face conversations with physicians. They can then easily obtain information on referral relationships, in-network leakage, splitter data and liaison intel with a few simple clicks. Easily understandable and retrievable reports display basic demographic data on physicians, including contact information, office staff information, location of offices and hospitals with which they use (in real time).

All of this data combined is Business Intelligence at its best. You can use it to make strategic decisions, trouble shoot, provide quick results to stakeholders, build your brand and cultivate peer relationships.

Physicianology can lead to strategic growth, effective physician engagement
strategies and increased revenue for your healthcare organization.

Contact us to find out how Physicianology can work for you.