Are you aware that over 800 women die every day due to pregnancy or childbirth-related issues? And that those numbers include not just third-world countries, but also much of the southern United States and many rural regions? October is Pregnancy Awareness Month to raise awareness about getting proper care during pregnancy.
Below are tips to help plan and execute marketing campaigns that highlight your OB services:
Deliver the Right Content
The messaging in your campaigns should speak to your audience and prompt them into action. Content might touch on topics ranging from steps to prepare for a healthy pregnancy, to proper care during pregnancy, to Labor and Delivery services and beyond. According to Everydayhealth.com, our flagship website, the topics women search about most when pregnant are depression, sleep issues, gestational diabetes and handling reflux, so be sure to incorporate those into your digital messaging. Including these topics in your digital and print communications will deliver the messages most relevant to your audience and garner stronger response rates.
Make Taking Action Easy
When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and even easier to follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to direct book. And when it comes to the call-to-action for digital tactics, consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.
Continue the Conversation
Once your campaign begins to generate a response, be sure to capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation in the future with patients and consumers in your service area.
Promoting Women’s Health and OB services via the Tea Leaves Health platform is a simple, cost-effective way to reach current patients and prospects in your market that may be pregnant soon or already in need of prenatal care. Direct mail campaigns executed via our platform offer you the ability to connect with women in your service area to promote your services and allows you the opportunity to instruct women how to access care.
We can easily target the most qualified audience through our General Obstetrics Tea Select that reaches women ages 18-40 who could be made aware of proper prenatal care options. You can edit the criteria to reach young pregnant women, high risk older women, un- or under-insured women, etc.
Contact us to get all the information you need to build awareness about your Women’s Health services. We can guide you in the most effective ways to engage women in your market and generate strong ROI.
And if you are really looking to reach pregnant woman around Pregnancy Awareness Month (or any other time) let us know. We can introduce you to Pediology and MOM Connect, our integrated, native digital marketing program that can help drive qualified traffic to your services. With it you get access to the What to ExpectÔ audience, the #1 pregnancy program that registers 58% of all U.S. pregnancies. MOM Connect includes custom emails, native & banner ads, local community message board sponsorships and an optional, contextually relevant landing page experience. Start promoting your OB, Labor & Delivery, Pediatric and specialty children’s service lines through exclusive local market access to the What to Expect audience.
Are you a current Tea Leaves client? Want to learn more about all of the options available to reach pregnant women digitally? Attend our client-exclusive webinar all about Pediology and MOM Connect. The event will be hosted by Philip Ritchey, Senior Director of Digital Innovation for Everyday Health, on Wednesday, September 21 at 11:00 a.m. CST/Noon EST. Email firstname.lastname@example.org to request an invite.