Tea Buzz



Diabetes Awareness

Posted October 18, 2016

Just over 29 million Americans have Diabetes. That’s nearly 10% of the U.S. population. And even more shockingly, 86 million have Prediabetes. Most aren’t even aware they are at risk. Execute a Diabetes campaign in November (American Diabetes Month) and help raise awareness of this condition. Take this opportunity to educate your prospects and patients on how Diabetes can be diagnosed, treated and prevented.

adv-cost-of-diabetes marketing

According to our flagship website, Everydayhealth.com, the items most frequently searched around Diabetes are: Diabetes maintenance, Diabetes during pregnancy and what exactly the different types of Diabetes are and how they’re different. People should also be educated about the risk factors of all types of Diabetes, which include obesity, glucose intolerance, family history, age, smoking, high blood pressure, a sedentary lifestyle and more.

Consider including these topics in your print and digital communications to deliver the messages most relevant to your audience and garner stronger response rates. With the increasing prevalence of diabetes in the American population, patients are turning to online tools more often to understand their diagnosis, find tips, research diet and exercise information, and search other lifestyle content to help them with their diagnosis.

When building your online diabetes campaign strategy, consider incorporating healthy recipes and information about food into your messaging – these are some of the most popular online topics for diabetics.

When executing your campaigns, ensure your calls-to-action are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, attend screening events or nutritional seminars, or even to the patient portal to direct book. Capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with patients and consumers in your service area. Note, if your call-to-action is to attend a class, seminar or event, keep a list of attendees so you can track downstream ROI.

Promoting your Diabetes services via the Tea Leaves Health platform is a simple, cost-effective way to reach current patients and prospects in your market that may have Diabetes or possess the risk factors to develop it. You can even reach those who may not yet be diagnosed, but are on the path toward it. In other words, you can reach potential targets before they even know they are at risk. Direct mail and email campaigns executed via our platform offer you the ability to connect with individuals in your service area to promote your services and instruct people on how to prevent or manage the disease and access care.

Tea Leaves can easily target the most qualified audience through our Primary Care – Diabetes General Tea Select that reaches profitable men and women ages 30-75 who could be made aware of proper wellness and care to prevent or manage Diabetes. (Keep in mind that with all Tea Selects, the parameters are 100% customizable to your needs and budget.)

Contact us for all the information you need to build awareness about your Diabetes services. We can guide you in the most effective ways to engage Diabetics and Pre-Diabetics in your market and generate strong ROI.