Decisionology is an enterprise-level healthcare business development and market intelligence platform. It provides an integrated view of client patient data and clinical characteristics, strategic marketing activities, provider patient data trends, as well as customer segmentation, demographics and related market intelligence information.

Decisionology is delivered as a Software as a Service (“SaaS”) web application and provides a rich Business Intelligence (BI) user interface, which includes powerful data visualization features, point-and-click query capabilities, interactive mapping, temporal analytics, data export capabilities and much more. Tea Leaves Health’s standard data management and personing processes are also provided.

Decisionology provides access to a number of integrated data sources and standard reporting options, such as:

  • Executive Growth Tracker

    • Top-down view of historical patient data trends and forecasting. Filter by date and location of service, patient type, financial class, service line, service area, new/existing patient, and more
  • Provider Growth Tracker

    • Physician/provider patient data trends with filters similar to above plus provider name, NPI, specialty
  • Campaign Growth Tracker

    • Patientology™ campaign ROI reporting with enhanced granularity and date range flexibility
  • Touch Point Growth Tracker

    • Patientology Touch Point ROI reporting with enhanced granularity and date range flexibility
  • Customer Segmentation Dashboard

    • Patient data trends and filtering similar to the Executive Growth Tracker but with micro-segmentation growth trends by age and gender bands, service area/geography, and more
  • Demographics Dashboard

    • Key household demographic segmentation data for patients, friends & family and prospects
  • HMS Claims Dashboard

    • Key service line competitive market share and splitter analytics available at the competitor group, organization and provider levels. Filter by location of service, name, specialty, and more
    • Claims data licensing required


Decisionology provides access to and integration of a number of rich data sources, separated into product modules for organizational purposes. Tea Leaves Health’s standard data management services are also provided, including proprietary batch processing methods for data cleansing, matching, house-holding, and integration of information from these disparate data sources.


An integrated client encounter data warehouse, including all client patient data sources available in Tea Leaves Health’s Patientology (CRM) and Physicianology™ (PRM) products.

Tea Leaves Health’s proprietary master patient/person index, which links a person to all associated encounters across all client patient data sources.

All clinical codes associated with patient encounter data, including DRG, diagnosis, procedure, CPT and service line assignments.


Feature person records with all available demographic appends included in Patientology for all person types – patients, friends and family, and prospects – including both standard demographics (income, children, etc.) and advanced options (self-reported health conditions, prescriptions, etc.). Patientology and Physicianology campaign, Touch Point, physician liaison activity and related data sources are also included.

All available proprietary propensity models included in Patientology, including disease models, profitable payer models, Health Market Science (HMS) data assets that include healthcare practitioners, (HCPs), healthcare organizations (HCOs), and their affiliations, and the largest medical claims warehouse in the industry are also found in the Decisionology solution.


Total information awareness about your patients and potential patients to deeply understand the dynamics of your market.

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The only physician tool that integrates comprehensive physician market and utilization data, contact management and communication tools.

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