Tea Buzz



When CRM and PRM Join Forces

Posted May 1, 2017

Like many of our counterparts in the healthcare industry, we’re preparing to attend next week’s Healthcare Marketing and Physician Strategies Summit in Austin, TX. Aside from looking forward to the great weather, food, networking and exciting events that will all be part of HMPS, most of all we’re looking forward to the educational sessions. In particular, we can’t wait for our own Lori Brenner to discuss When CRM and PRM Join Forces with Tricia Anderson from Texas Health Resources and Marisa Lavine from Adventist HealthCare on Tuesday, May 9th at 10:00 a.m.

If we’re being honest, we all need the power of a more holistic view into our healthcare markets. Only by combining CRM and PRM, can you truly attain total information awareness. Powerful results can be achieved when consumer data from a CRM and physician data from a PRM are combined. If you’ll be attending HMPS, then be sure to add this session to your itinerary. Attend to learn how to identify high-risk patients and connect them with the right specialists and primary care providers. Hear how to use data to create action plans, strengthen referral relationships and design effective communications.

In addition, we’ll uncover how one organization was able to first identify all of their prospects and patients at the highest risk to develop a certain condition, and then find the specialists in the market where those patients resided. With the combination of both their consumers’ and physicians’ information at their fingertips, they were able to communicate with those consumers and physicians, discover where the PCPs were referring, identify leakage and create an action plan to build loyalty and retain volume within the organization.

If you’re unable to attend HMPS next week and hear the presentation in person, then be sure to attend our free webinar on Tuesday, May 23 at Noon CST to learn how to use a combination of both CRM and PRM to positively affect your bottom line. The webinar will be hosted by Sachin Agrawal, Chief Commercial Officer for Tea Leaves Health and Lori Brenner, VP of Physicianology™.

Click here to register for the webinar, download our article here to get a sneak peek of the session, or if you’re attending HMPS, stop by booth 55 to chat with Lori and pick up a hard copy. We hope to see you there!