Tea Buzz



Connect with Women to Prevent Cancer

Posted November 27, 2017

Nearly 13,000 women in the U.S. are diagnosed with cervical cancer each year, but the disease is preventable with vaccinations and appropriate screenings (Paps and HPV tests). January is Cervical Cancer Awareness Month, so December is the month to consider starting a cervical cancer awareness campaign.

Direct mail and email campaigns executed via the Tea Leaves Health platform offer you the ability to connect with women in your service areas, promote cervical cancer awareness and instruct recipients on how, when and where to access a screening.

We can identify women ages 21 and up who have risks or symptoms associated with cervical cancer, so you can connect with the ideal audience. And we can also exclude women who have had a Pap and/or routine gynecologic exam in the past 11 months, so you can target granularly and not reach people who don’t need to be communicated with.

We suggest reaching women with messaging that educates individuals about the symptoms of cervical cancer, which may include abnormal vaginal bleeding and discharge, and pain during sex. The early and pre-cancer stages typically have no symptoms, making screenings even more important. Also include prevention steps in your print and digital communications, such as getting screened to find pre-cancers before they can turn into invasive cancer, using condoms, avoiding smoking, and getting an HPV vaccine.

When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website, patient portal, or call center to schedule appointments. Make them aware of clinic hours and locations where screenings are available. Do your part to educate your patients and prospects about this easily preventable form of cancer by contacting us to help you get a campaign started today.