Tea Buzz



Communicating Prevention Messages

Posted November 13, 2017

Population health is one of the top challenges for healthcare organizations as the industry shifts toward value-based care. Perhaps the most crucial component of population health is preventative care. Organizations need to keep their communities healthy in an effort to prevent the comorbidities that raise both readmission rates and costs. For healthcare marketers, one of the best ways to promote wellness and prevent illness is by executing a Screening & Immunization (S&I) campaign. S&I campaigns communicate age- and gender-based prevention messages to the individuals they serve. They can promote better health awareness and outcomes, build life-long engagement with patients, introduce your brand to prospects and keep it consistently top-of-mind over an extended period of time.

There are many ways Tea Leaves Health can execute a Screening & Immunization program and customize it to meet your needs. We can create an automated monthly trigger campaign that can be set to deliver personalized timely messages to individuals based on the recipients’ birth dates. S&I campaigns can run from birth through Medicare age.

The typical call-to-action (CTAs) includes scheduling an appointment with a PCP for preventative care such as physicals and immunizations. Further, your copy can be used to educate people on exactly what type of care they need at their current life stage.

We’ve worked with many clients to make these campaigns manageable and easy-to-implement. We recommend keeping the messaging simple and applicable across the organization. Once the parameters have been defined, the program will run automatically – no need to worry about swapping physician photos or updating copy. Additionally, this type of campaign can be used to acquire new patients for a new location/provider or create goodwill among existing patients by keeping the marketing relevant.

If you are a current Tea Leaves Health client and want to learn more about our Screening and Immunization programs, attend one of our November Educational Sessions to get up-to-speed on all the options.

Monday, November 13 at 2:00 p.m. CST or Wednesday, November 15 at Noon CST.

Email marketing@tealeaveshealth.com to request an invite.