Tea Buzz



Breast and Ovarian Cancer Awareness Month Campaigns

Posted May 30, 2017

With summer just kicking off, autumn feels like a lifetime away. However, now’s the time to reach women in your service areas who are eligible for Mammograms and/or Ovarian Cancer screenings. Even though it seems early, planning now for Ovarian Cancer Awareness Month in September and Breast Cancer Awareness Month in October will allow you time to possibly develop a women’s health awareness campaign that promotes dual screenings.

Remember women are diagnosed with these cancers throughout the year, not just in September and October. Consider creating a single, automated campaign to promote both services, or two separate trigger campaigns. Triggers are effective mechanisms to drive steady volume and revenue into your hospital or health system. And once they’re set up, they run automatically. Automated campaigns are a great way to leverage your marketing dollars more effectively to reach targeted audiences.

Many of our clients find success in sending their monthly Mammography trigger to women who have an upcoming birthday the following month, while others are triggered to be delivered ten months out from a patient’s last Mammogram.

Our Mammography Screening Tea Select and Well Woman Screening Tea Select can identify the best audiences for these campaigns. Our Tea Selects are pre-built queries that include industry best practices and trends to aid you in targeting women who have a higher propensity to need these services. Simply copy the Tea Select and add the geography to each person type, and let the Patientology™ application do the work for you. You can also customize the Tea Selects to meet the needs and goals of your campaign. Want to tighten up the targeting of the models, or include additional medical codes? All of those options are available.

Promoting preventive wellness screenings via our platform is a simple, cost-effective way to reach both current patients and prospects in your market. Our campaigns offer the ability to connect with individuals who may be at higher risk to develop Breast or Ovarian Cancer based on age, weight, family history, presence of the BRCA1 or BRCA2 gene mutations and many other factors. Execute a campaign that communicates to recipients about the symptoms of Breast and Ovarian Cancer and these risk factors.

Try using a mix of tactics such as direct mail, email and social media when deploying these campaigns. You can also run responder/non-responder campaigns to follow-up as you wish! These touches can be personalized to include multiple communication channels. You can also add display advertising to the mix by placing banner ads on appropriate websites, allowing you to reach the captive audience of women seeking Breast and Ovarian Cancer information.

When you do execute your campaign, ensure your call-to-action is easy to understand and follow. If the goal is to increase the number of Mammograms at your facilities, include a call-to-action on your piece that directs recipients to a website or call center to register for screenings or schedule appointments. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings. Capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with patients and consumers in your service area.

Contact us to discuss the best approach to build awareness about your Oncology and Women’s Health service lines in your community.