Tea Buzz



Best Practices for Integrating Direct Mail and Email

Posted October 25, 2017

It’s well known that engaging patients and prospects via the channels they use most creates stronger response rates. But in order to do this successfully, and improve the overall effectiveness of your campaigns, you need a unified strategy across channels. Marrying direct mail with email can seem daunting, but it shouldn’t be scary. A combination of both tactics is best.

Boosting response rates is all about getting direct mail and email to work better together. Start by keeping branding consistent across all channels, timing your campaigns appropriately and creating calls to action that get results. Need more details?

Attend our October Educational Session, where we’ll discuss the best practices we use at Tea Leaves Health to bring email and direct mail together to ultimately maximize results. Our experts will show you the tricks and treats of integrating email into your direct mail strategy. We’ll explain how to design cohesive creative, target the right individuals, and know how often to reach them.

You won’t want to miss this special Halloween Educational Session that will leave you shivering – but only with excitement to execute your next integrated campaign.

Hosted by:
Jaci Haack, MBA, Director, Client Services
Sydney Caldwell, Strategic Program Manager

Tuesday, October 31 at Noon CST

This Educational Session is for Tea Leaves Health clients only. If you’re a current Tea Leaves Health client, contact your Client Services team members to request the meeting invite.