Atlantic General Hospital Taps Welltok’s Tea Leaves Health for Provider Relations and Referral Management
Hospital Seeks to Deepen Patient Relationships with In-Network Provider Referrals
DENVER, March 26, 2019 – Atlantic General Hospital, a regional hospital serving Maryland, Virginia and Delaware residents, is dedicated to providing award-winning and coordinated care for its residents and visitors. To better support the providers serving their community and help grow its referral network, the hospital has entered a multi-year agreement with Tea Leaves Health, a Welltok company.
Through the partnership, Tea Leaves Health will help support and improve Atlantic General Hospital business development and provider relations needs by taking a data-first approach to strategic growth. Leveraging Tea Leaves Health’s Physicianology™ software, the hospital will have a greater strategic understanding of its physician network and where they are referring patients to for additional care services, tests or procedures. Physicianology combines internal and external data (e.g., claims and consumer data sets) to understand and affect the behavior and referral patterns of physicians in the market.
“As a community-based organization, we want to ensure we are keeping patients within our network to provide optimal care, deepen relationships and grow. We pride ourselves on the genuine warmth and concern our providers exudes for patients at a personal level and were seeking a way to more effectively help them retain and support those individuals with preferred referrals,” said Amy Hedger, health services liaison for Atlantic General Hospital.
Atlantic General Hospital can now pinpoint, track and conduct outreach with physicians and other providers critical to the growth of the organization through Physicianology. The solution allows the provider relations and business development teams to analyze and manage referral patterns, and better understand how physicians are interacting to build stronger relationships and provide guidance. For example, a physician may be referring a patient to an offsite screening center. Physicianology would identify the potential of external referrals and educate the physician that the procedure could be conducted at the same facility, which saves the patient time and money, builds brand loyalty and keeps the revenue within the hospital network.
“We found this solution provided a more comprehensive data set, which allows for more specific targeting and intel, along with better workflows for their liaison team to communicate with providers,” Hedger added.
“Physicianology was specifically designed to help executives understand and affect the behavior and referral patterns of physicians in the market,” said Simon Bradstock, Welltok’s provider market president. “In many cases, providers are simply unaware that they could be referring to a peer and would prefer to do so. We’ve created a solution to systematically identify these opportunities to educate physicians, better facilitate referrals and ultimately help high-performing organizations like Atlantic General Hospital thrive in their community even more.”
About Atlantic General Hospital
Atlantic General Hospital has been providing quality health care to the residents of Worcester, Wicomico, Somerset (Md.) and Sussex (Del.) counties since May 1993. Built by the commitment and generosity of a dedicated community, the hospital’s state-of-the-art facility in Berlin, Md., combines old-fashioned personal attention with the latest in technology and services. It provides quality specialty care such as weight loss surgery, orthopedics, outpatient infusion for individuals with cancer or blood/autoimmune disorders, retina surgery and a comprehensive women’s diagnostic center. Atlantic General Health System, its network of more than 40 primary care providers and specialists, care for residents and visitors throughout the region. For more information about Atlantic General Hospital, visit www.atlanticgeneral.org.
About Tea Leaves Health
Tea Leaves Health, a Welltok Company, transforms the way healthcare executives manage their business through a platform that provides the total information awareness and business intelligence needed to achieve strategic growth, effective physician engagement strategies and increased revenue. Tea Leaves Health combines a deep understanding of healthcare business development with the technical savvy to deliver strategic success for healthcare organizations of any size. The proprietary Patientology™, Physicianology™ and Decisionology™ software tools easily transform internal and external data into immediately actionable information for multiple leadership levels. While working with clients to develop measurable and successful growth initiatives, Tea Leaves Health strives to provide the best software, strategic consultation and support in the industry.
Tea Leaves Health was acquired by and joined the Welltok family in 2017. Welltok is the leading consumer health enterprise Software as a Service company that enables population health managers to target and connect consumers to personalized health improvement resources, helping individuals achieve and sustain their optimal health.
About Welltok, Inc.
Welltok, the leading consumer health enterprise Software as a Service company, is on a mission to empower consumers to achieve their optimal health. Its award-winning CaféWell Health Optimization Platform connects consumers with available and relevant benefits, resources and rewards by designing personalized action plans. Additionally, the company’s technology-enabled services leverage both advanced analytics to derive meaningful consumer insights and multi-channel communications to reach consumers through the right channel with the right message. Welltok drives greater consumer engagement and healthcare value for customers across the healthcare continuum including payers, employers, pharmacy retailers and health systems. Follow Welltok on Twitter @Welltok.
Erica Sniad Morgenstern