Tea Buzz



Addressing Men’s Health

Posted August 20, 2018

Football season kicks off in September, and so does Prostate Cancer Awareness Month. Use the month of August to start planning your Men’s Health/Prostate Cancer Awareness Month campaigns.

Promoting Men’s Health services via our platform is a simple, cost-effective way to reach current patients and prospects in your market that may need prostate screenings or other services. Often, men are more hesitant to get regular checkups for their health than women, so it’s important to remind them about preventive screenings for Prostate Cancer or other conditions.

Direct mail and email campaigns offer you the ability to connect with men in your service area to promote your services. Sometimes sports-themed events that incorporate information and screenings can generate higher attendance.

Tea Leaves Health can easily target the most-qualified audience for prostate screenings through our Screening – Prostate Tea Select that reaches profitable men ages 50-75 who have not had a prostate exam in the past 22 months.

The messaging in your campaigns can touch on the fact that Prostate Cancer is often a
slow-growing cancer. If diagnosed early, surgery, radiation therapy and hormone therapy are the three most well-established treatments.

For some men, however, Prostate Cancer causes no symptoms or long-term issues, so treatment isn’t necessary. In these cases, doctors may recommend active surveillance. That is, they’ll keep an eye on the development of the tumor using various tools and tests, including:

  • Digital rectal exams
  • Prostate-specific antigen (PSA) blood tests
  • Transrectal ultrasounds
  • Prostate biopsies

Treatments may be started if symptoms develop or if the cancer appears to be growing and getting worse (or if treatment is specifically requested). Perhaps including these topics in your communications will deliver the messages most relevant to your audience and garner stronger response rates.

When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to book directly. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.

Finally, remember that men connecting with their healthcare provider is often a bi-product of the head-of-household female managing appointments and prompting the visit. It’s always a good idea to include these folks in your marketing efforts as it may drive just as many men to their check-up as direct targeting.

These types of campaigns are most successful when run as a monthly trigger, so we strongly recommend executing larger drops around awareness month to get the strongest response.

Contact us for all the information you need to build awareness about your Men’s Health services.