You’ve most likely received the standard 6”x 9” postcard. While this format works great in most cases, in some instances we see clients experience stronger response rates and results if they think outside the standard production formats.
So when is it more appropriate to mail a letter vs. a standard size vs. an oversized direct mail piece? Often, when clients are trying to solicit funds for a foundation campaign, they opt for a more formal option – a letter. This tends to be a more personal format, so recipients receive it differently from a postcard. Another example would be if you were sending sensitive information that you wouldn’t want on a postcard that the public could see, such as a bariatric or weight management message. Standard sizes are great for triggered service line campaigns that go out on a regular basis. If you’re mailing often, it keeps the costs down to mail the standard size in bulk, but of course we can always mail other sizes for trigger campaigns too.
But if you really want to stand out – for example if you are hosting an event like an open house for a new facility or a heart healthy cooking class, and you want to ensure your message gets recipients’ attention, then it might be best to send an oversized postcard.
We also frequently see magnets placed on ED or Urgent Care campaigns, as magnets are great ways to communicate your phone numbers, hours and locations for your emergency facilities in a convenient fashion as they can be easily referenced on individuals’ refrigerators.
At Tea Leaves Health we offer various standard postcard sizes, such as 4.25” x 6” and 6” x 9”, but we also carry other sizes that may stand out more, such as 6” x 11” postcards, large and small mailers with multiple flaps/folds, magnets, letters and envelopes.
Don’t be afraid to think outside the box when it comes to your direct mail creative. We can work with our print vendor on a wide variety of sizes, formats, paper weights, stocks and dimensions.