Tea Buzz – All Posts

All Posts

Client Spotlight: Ascension Michigan

The work we do at Tea Leaves Health is all for our clients, and we love learning more about the people we partner with. Each month we’ll feature a...

What does the name Tea Leaves Health mean?

We’re frequently asked this question, so read on for an explanation of the name Tea Leaves...

Back-to-School Physical Promotions

The school bells have just recently stopped ringing, but its not too early to start planning your back-to-school physical campaigns. Promoting...

OPEN ENROLLMENT OPENS THE DOOR TO NEARLY 15,000 NEW PATIENTS

Palomar Health, a healthcare organization located in North San Diego County, California, needed a unique strategy to acquire new patients. The...

Using CRM to Meet Your Meaningful Use Objectives

With reimbursements hinging on Meaningful Use compliance, your organization can’t afford not to communicate with patients about interacting with...

Think Outside Standard Production Formats

You’ve most likely received the standard 6”x 9” postcard. While this format works great in most cases, in some instances we see clients...

Direct Mail in the Digital Age

At Tea Leaves Health, we specialize in identifying and engaging the right prospects via the healthcare marketing channels that get results. And...

Breast and Ovarian Cancer Awareness Month Campaigns

Even though it seems early, planning now for Ovarian Cancer Awareness Month in September and Breast Cancer Awareness Month in October will allow you...

Physician Liaison Programs – Get Back to Basics and Get Great Results

The basic function of a physician liaison is to build relationships. Your goal is not to make a sale; but to establish, grow and maintain...

Touch Point Reporting from Start to Finish

Are you utilizing your data to its full potential? If you’re hosting events and seminars, running cooking classes or have web forms on your...

Top 5 Patientology Use Cases

The Patientology™ customer relationship management (CRM) solution developed by Tea Leaves Health was designed with healthcare professionals in...

When CRM and PRM Join Forces

Like many of our counterparts in the healthcare industry, we’re preparing to attend next week’s Healthcare Marketing and Physician Strategies...

Summer Skin Campaign Ideas

The sun is getting stronger and the shorts are coming out, but is your patients’ skin ready for the elements? Two timely campaigns for the...

Sharing Electronic Contact Information

In this ultra media-saturated world, it’s no surprise some patients are keeping their personal contact information on lock down. People may be...

Allergy Awareness Month

You can already feel it…slightly warmer temperatures bringing pollen, mold spores and other allergens into the air. April is Allergy Awareness...

Emerging Themes in Physician Relations

More than ever, physician relations executives are being held to a higher standard of accountability for driving growth, physician loyalty, and...

Welcome to Medicare Strategy

If you are looking to be more proactive in terms of managing population health, then increasing awareness of your primary care providers and services...

ED Redirect Campaign Drives Patients to Appropriate Services

A medical center in the southern U.S. was experiencing an increase in misuse of emergency services. Even though the amount of individuals using the...

Upcoming Awareness Month: Stroke

May is less than two months away, so now’s the time to start planning how you’ll reach individuals in your service area who may need Neurology...

Proving Marketing Attribution

When we present campaign results to clients, the question we’re asked most frequently is, “How do I prove this success can actually be attributed...

Influence Network Reports

Physician liaisons and referral specialists are always seeking to understand relationships between physicians; for example, which PCPs refer to which...

Data Security – HIPAA Compliant Lists

Data breaches are on the rise, and it’s more important than ever to ensure your clients’ protected health information (PHI) is secure. But data...

Promote Sleep Services Around Daylight Savings

Patientology™ application and our Neurology – Sleep Disorders Tea Select. All you need to do is identify your geography. Promoting sleep...

Insight Into Your Audience

As healthcare marketers, we have more data on our customers than any other industry – so we have no excuse not to be relevant. Knowing your...

Promoting Proactive Care through Screenings & Immunizations

Preventative care and proactive population health management are definitely at the forefront of many of our strategy discussions recently. Screening...

Fill Seats with the Right Folks Using CRM

Clients often ask us if promoting classes and events via CRM works. The answer is a resounding, “Yes!” Be sure to include the promotion of any...

Maximizing Health in the New Year

We all know that change doesn’t happen overnight. Most of us didn’t make weight loss resolutions on New Years Eve and then suddenly woke up on...

Turn Resolutions into Reality

It is officially 2017! January ushers in the beginning of a brand new year, and with it comes a whole new list of resolutions. Align the promotion of...

Health Attitudes and the Holidays

The Holidays are often an overlooked time in healthcare marketing. Everyone is busy, so you may not think that healthcare is top-of-mind for most...

Top 5 Physicianology Use Cases

  The Physicianology™ referral management software developed by Tea Leaves Health was designed with the Physician Liaison in mind. It...

Build Awareness Around Colon Cancer

Colonoscopies may be surrounded by unpleasant stigmas, but they are necessary. Colon Cancer is nearly 90% beatable when detected early, so...

Automate Your Marketing

As you wrap up 2016 and begin planning your 2017 campaigns, remember that Tea Leaves Health can make your marketing efforts easier next year....

Welcoming a New Specialty Care Provider

When a new specialist begins practicing with your system, your outreach goals should be two-fold: first, notify consumers (including prospects) in...

The Importance of Business Intelligence in Physician Relations

Information (or data, as we like to call it) is critical to everything we do. We use it in every facet of our lives (including business) to make...

Are you reaching your healthcare audience on their terms?

According to MarketingSherpa, 60% of a nationally representative sample of U.S. consumers said they prefer to receive regular updates and promotions...

No Tricks, Just ICD-10 Treats

With so many ICD-10 diagnosis codes, it’s impossible for a marketer to sift through them all. But with Halloween and Thanksgiving approaching, we...

Diabetes Awareness

Just over 29 million Americans have Diabetes. That’s nearly 10% of the U.S. population. And even more shockingly, 86 million have Prediabetes. Most...

Fall = Flu

It’s that time again to encourage individuals to protect themselves against influenza by getting a flu...

Expanded In-Network Access Gets Results

Target the patients and prospects who need those procedures by insurance plan name using a strategic growth platform to garner outstanding returns....

Use Them or Lose Them

With summer coming to an end, it’s time to start thinking about the end of the year. Now’s the best time to remind patients about using their...

Engaging Families with Children from Cradle to College

Below are tips to help plan and execute marketing campaigns that highlight your OB services: Deliver the Right Content The messaging in your...

Open Enrollment Approaches

It’s important to highlight the open enrollment period to your patients and prospects because it’s the only time of the year non-insureds can...

Medical Codes Defined

If you work in healthcare marketing, you’ve likely heard various acronyms that stand for different types of medical codes. At Tea Leaves Health,...

Automate Your HRA Process

In order to thrive under value-based care, providers need to embrace new ways of doing business. This includes leveraging more data and new tools to...

Tracking Outreach Activities

Documenting liaison outreach and physician engagement activities is a strategic priority for many health systems. But knowing how many visits your...

Reaching Providers with Action Plans

Gaining market share requires seizing opportunities as soon as they arise.  Imagine that an excellent Orthopedic surgeon, Dr. Smith, is leaving your...

New Solution Coming Soon: Decisionology

We are excited to share that a new Tea Leaves Health solution is brewing! Joining Patientology and Physicianology, Decisionology will be the third...

Turn New Movers into Loyal Patients

According to Epsilon’s 2015 New Mover Report, 36 million people move each year. That’s 11.7% of American families. Stimulated by the...

PRM Corner: AAPL 2016 Conference

The Annual American Association of Physician Liaisons (AAPL) Conference took place June 22-24 in Anaheim, California. The following are key takeaways...

Direct Mail Marketing

Whether you’re a direct marketing newbie or veteran, the various aspects involved in executing a campaign can be overwhelming. Regardless of the...

How Does a Health System Combat ED Overcrowding?

The looming physician shortage combined with an aging population of Baby Boomers needing more acute care are only a couple of factors contributing to...

Key takeaways from HMPS 2016

We recently attended the annual Healthcare Marketing and Physician Strategies Summit (HMPS), which was held May 23-25 in Chicago. Some key...

The Digital Hype

On my way to a healthcare marketing conference recently, I slowly made my way down the crowded airplane aisle to find my seat. After hefting my...

Top 10 Questions to Ask

You’ve reached a crucial moment. You’ve suddenly realized that on a daily basis you are expected to reduce costs, increase quality and grow...