Tea Buzz – All Posts

All Posts

Summarizing SHSMD – One Story at a Time

“We are wired through stories. When we hear stories and can relate to those stories, we begin to connect to both the people in the story, as well...

Leveraging Touch Point Files

At the 2nd Annual Tea Leaves Health Client Summit, Zak Walsh, Marketing Manager at Beaumont Health touched on a topic relevant to all healthcare...

Strategies for Field Success

Texas Health Resources (THR) is a large system with many facilities across a number of disciplines depending on 900+ physicians. That said, growing,...

Increasing Awareness of Women’s Health

Summer is already winding down and ushering autumn in. Now is the time to reach women in your service areas who are eligible for Mammograms and/or...

Avoid the Flu this Fall

Flu shots are usually available starting as early as September, so now’s the time to begin planning influenza prevention campaigns. Campaigns...

Adventures in Healthcare Marketing

Healthcare marketing is an adventure, to say the least. As we get ready to attend the 2018 Wisconsin Healthcare Public Relations and Marketing...

The Electronic Vs. Paper Debate

While highly-qualified patients and prospects lie waiting in the wings, the debate about the effectiveness of reaching audiences with direct mail...

CentraCare Health ID turns to analytics to identify patient trends

CentraCare Health, an integrated delivery system in Central Minnesota, has implemented an analytics tool that is intended to help the organization...

Data Driven Marketing

A self-proclaimed “crusader for change” in healthcare marketing and branding, Chris Bevolo likes to tell it like it is. And as author of Joe...

Addressing Men’s Health

Football season kicks off in September, and so does Prostate Cancer Awareness Month. Use the month of August to start planning your Men’s...

Why Do Outreach? Developing an Outreach Philosophy

When it comes to making informed decisions, the best conclusions require a little bit of art and a little bit of science. At the recent Tea Leaves...

Reverse Email Appends Available in Patientology

Marketing to patients and prospects without the necessary information is like trying to complete a puzzle without all the pieces. Having...

Key Takeaways from the 2018 Client Summit

Over a fast-and-furious 28 hours, we came, we shared ideas and we conquered the city of Chicago. On July 19 and 20 Tea Leaves Health clients and...

The Importance of Capturing the Referring Physician in Clinical Data

When a patient has an encounter with an organization, it is part of a larger journey across the care continuum. Their visit always has a point of...

Top Hospital Challenges Resolved

In February of 2018, the American College of Healthcare Executives (ACHE) released the results from their survey of “The Top Issues Confronting...

Funny ICD-10 Codes for the Fourth

As you prepare to celebrate our nation’s independence tomorrow, remember to proceed with caution! According to AdvancedMD, “the week of...

Back-to-School Physical Promotions

The school bells have just recently stopped ringing, but its not too early to start planning your back-to-school physical campaigns. Promoting...

Announcing the Addition of Pediatric Claims Data to Physicianology

If you’re a business development professional for a pediatric clinic or children’s hospital, your marketing approach likely isn’t the same as...

Strategist Spotlight: Darla Seehafer

At Tea Leaves Health, our team is made up of client service professionals, marketers, product developers and innovators that work tirelessly to serve...

National Immunization Awareness Month

August is National Immunization Awareness Month, so now’s the time to kick off a Screening and Immunization (S&I) program. The topics of...

Data Security Download Series: Make Passwords Complicated and Change Them Often

At Tea Leaves Health, we pride ourselves on our hyper-secure process to protect our clients’ patient information. Due to the prevalence of data...

EMAIL APPENDS’ OPEN RATES SOAR

A large Midwestern healthcare network was updating their marketing plan, exploring ways to maximize their direct mail and email outreach. They...

OSF HealthCare Taps CRM to Drive Portal Usage and Qualify for Meaningful Use Incentives

May 10, 2018 – eHealthcare Strategy & Trends // By Lisa D. Ellis // Judy Winkler, strategic marketing director at OSF HealthCare Health...

The Impact of Healthcare Reform on Physician Relations

It’s widely known that healthcare reform and health insurance changes have affected relationships between many physicians and the healthcare...

Melanoma/Skin Cancer Detection and Prevention

As we move into May the days get longer and the sun gets stronger. Now is a great time to reach out to patients and prospects in your service areas...

Data Security Download: Third Parties’ Security

If you follow the media at all, then you’ve likely heard about the massive Facebook fallout. Millions of people across the United States were made...

The Decisionology TOP 10 Advantages

Know your market, leverage the full extent of your data and track growth through the only platform that provides what it promises – a proven...

Client Spotlight: CentraCare Health

At Tea Leaves Health, we focus on helping our clients with their strategies, and we love learning more about the people we serve. We frequently...

Decisionology: The Solution Designed to Inform & Propel Health System Growth

In the event you missed the press release, we wanted to formally introduce you to Decisionology – the newest solution recently added to the Tea...

National Physical Fitness and Sports Month

As summer gets closer, many people get reenergized to get in shape or join a sport! May is National Physical Fitness and Sports Month, and our...

Working Together for Better Results

As we prepped for our webinar, “When CRM and PRM Join Forces” last week (if you missed it, you can view it here) and discussed the insights and...

Client Spotlight: Joe DiMaggio Children’s Hospital

At Tea Leaves Health, we focus on helping our clients with their strategies, and we love learning more about the people we serve. We frequently...

Tea Leaves Health Launches Decisionology Platform

Tea Leaves Health Launches Decisionology Platform to Inform and Propel Health System Growth New enterprise-level business and market intelligence...

Client Spotlight: Chesapeake Regional Healthcare

At Tea Leaves Health, we focus on strategically helping our clients, and we love learning more about the people we serve. We frequently feature...

Medicare Advantage Enrollment Continues to Climb

According to a study done by L.E.K. Consulting, Medicare Advantage plans have grown steadily over the past 20 years, and will continue to do so. In...

Impact of Physician Liaisons on Provider Onboarding

For most organizations hiring new physicians, going from search initiation to signed offer can take months. It requires weeding through dozens of...

Analyzing EMR data key to increasing referrals, providing benefit to patients and health systems

The data can be used to increase referrals to hospitals, imaging centers, standalone clinics and even individual specialists. With electronic medical...

Client Spotlight: Community Health Network

At Tea Leaves Health, we focus on helping our clients with their strategies, and we love learning more about the people we serve. We frequently...

Easing Concerns Around Claims Data

Recently, an article was released detailing a lawsuit brought against Via Christi Health, claiming they defrauded Medicare and engaged in a scheme to...

What the Amazon, Berkshire Hathaway, JPMorgan deal means for payers

Healthcare Finance News – Susan Morse The potential ability to lower the cost and target insured employees in a personalized, digital way has many...

Physician Liaison Team Reverses Cardiothoracic Leakage

A hospital system was experiencing leakage out of their Cardiology program; particularly in the area of Cardiothoracic. One of their competitors was...

The True Value of Unlimited Support

If your hospital is in the process of selecting a new CRM or PRM vendor, and you’re at the stage of contract redlines, what are you finding? No...

Sleep and Daylight Savings

Days are getting longer, and soon most states will spring forward on March 11. February is the perfect time to begin your daylight savings sleep...

Physician Engagement Drives Higher Urology Volumes

Up against fierce competition from other local providers, Gaithersburg, Maryland-based Adventist HealthCare knew it needed to develop a strategy for...

Multi-drop New Mover Campaign Converts Prospects to Patients

Holzer Health System wanted to introduce their services to individuals who had recently moved into their community. The organization decided to...

Ring in the New Year Right

Happy New Year everyone – welcome to 2018! We hope you enjoyed the Holiday season with your family and friends. Tea Leaves Health is geared up for...

Deck the Halls with ICD-10 Codes

Last year we covered Halloween and Thanksgiving. This year, back by popular demand, our annual Holiday roundup of hilarious and random ICD-10 codes...

Tea Leaves Health president discusses being acquired by Welltok and his predictions for 2018

Miki Kapoor is well-versed in healthcare. His background and diverse experiences give him a broad perspective on the issues facing the industry...

Preparing for Heart Month

Amid the hustle and bustle of getting ready for the Holidays, be sure to also start planning for Heart Month. February seems far away, but since...

Client Spotlight: Beaumont Health

At Tea Leaves Health, we focus on strategically helping our clients, and we love learning more about the people we serve. We frequently feature...

Connect with Women to Prevent Cancer

Nearly 13,000 women in the U.S. are diagnosed with cervical cancer each year, but the disease is preventable with vaccinations and appropriate...

It’s (Almost) the End of the Year

The week of Thanksgiving creeps up quickly every year. Once it’s here, it seems to serve as a gentle reminder that the end of the year is almost...

Communicating Prevention Messages

Population health is one of the top challenges for healthcare organizations as the industry shifts toward value-based care. Perhaps the most crucial...

Maximizing Your Marketing Budget

At Tea Leaves Health, our team strives to be an extension of our clients’ marketing teams. We do everything in our power to ensure our clients get...

Loving Our Lungs

Take a deep breath. Now let it out. Easy, right? For the approximately 415,000 Americans living today who have been diagnosed with Lung Cancer at...

Best Practices for Integrating Direct Mail and Email

It’s well known that engaging patients and prospects via the channels they use most creates stronger response rates. But in order to do this...

Influenza Prevention

Flu shot availability usually begins as early as September, so now’s the time to begin planning influenza prevention campaigns. Direct mail and...

Learning the Tricks and Treats of Web2Anything

The Tea Leaves Health Patientology solution and our Web2Anything (W2A) technology can take the fear out of executing outreach materials. So, go...

CRM in the Digital Bucket

Where does CRM fall in your media mix? In healthcare today, consumers’ expectations are changing, and hospitals need to change to meet them. That...

Takeaways from the 4th Annual World Congress Physician Liaison Summit Midwest

The 4th Annual World Congress Physician Liaison Summit Midwest took place last month in Cleveland. Like-minded physician referral management experts...

Creating Messages Your Patients Will Consume, from Content Marketing World

Two weeks ago I had the privilege of attending my very first Content Marketing World Conference in Cleveland, OH. As a first-timer to Cleveland, I...

Client Spotlight: OSF HealthCare

The work we do at Tea Leaves Health is all for our clients, and we love learning more about the people we serve! Each month we’ll feature a new...

Promoting New Providers Webinar

Offering new or expanded specialty care provides inferred value of other services available, and improves your organization’s overall brand and...

Mailing to Millennials

Millennials are multi-tasking, connected, tech-savvy individuals. They tend to want instant gratification and transparency. So, these digital natives...

Online Form Data is Marketing Gold

Is your organization directing folks to a form on your website to register for a promotion, fill out a risk assessment, or sign up for an...

Promoting Prenatal Care and Healthy Pregnancies

  Did you know over 800 women lose their lives every day due to pregnancy or childbirth-related issues? And that those numbers include not just...

Client Spotlight: Advocate Health Care

The work we do at Tea Leaves Health is all for our clients, and we love learning more about the people we serve! Each month we’ll feature a new...

Emerging Trend: Virtual Care

Virtual care is gaining momentum as it makes its way across the country. Virtual care allows individuals near-immediate access to a doctor via a web...

Prostate Cancer Awareness Promotions

September marks the start of not only the time-honored tradition of football season, but also Prostate Cancer Awareness Month. Use the upcoming month...

Client Spotlight: Ascension Michigan

The work we do at Tea Leaves Health is all for our clients, and we love learning more about the people we partner with. Each month we’ll feature a...

What does the name Tea Leaves Health mean?

We’re frequently asked this question, so read on for an explanation of the name Tea Leaves...

OPEN ENROLLMENT OPENS THE DOOR TO NEARLY 15,000 NEW PATIENTS

Palomar Health, a healthcare organization located in North San Diego County, California, needed a unique strategy to acquire new patients. The...

Using CRM to Meet Your Meaningful Use Objectives

With reimbursements hinging on Meaningful Use compliance, your organization can’t afford not to communicate with patients about interacting with...

Think Outside Standard Production Formats

You’ve most likely received the standard 6”x 9” postcard. While this format works great in most cases, in some instances we see clients...

Direct Mail in the Digital Age

At Tea Leaves Health, we specialize in identifying and engaging the right prospects via the healthcare marketing channels that get results. And...

Breast and Ovarian Cancer Awareness Month Campaigns

Even though it seems early, planning now for Ovarian Cancer Awareness Month in September and Breast Cancer Awareness Month in October will allow you...

Physician Liaison Programs – Get Back to Basics and Get Great Results

The basic function of a physician liaison is to build relationships. Your goal is not to make a sale; but to establish, grow and maintain...

Touch Point Reporting from Start to Finish

Are you utilizing your data to its full potential? If you’re hosting events and seminars, running cooking classes or have web forms on your...

Top 5 Patientology Use Cases

The Patientology™ customer relationship management (CRM) solution developed by Tea Leaves Health was designed with healthcare professionals in...

When CRM and PRM Join Forces

Like many of our counterparts in the healthcare industry, we’re preparing to attend next week’s Healthcare Marketing and Physician Strategies...

Summer Skin Campaign Ideas

The sun is getting stronger and the shorts are coming out, but is your patients’ skin ready for the elements? Two timely campaigns for the...

Sharing Electronic Contact Information

In this ultra media-saturated world, it’s no surprise some patients are keeping their personal contact information on lock down. People may be...

Allergy Awareness Month

You can already feel it…slightly warmer temperatures bringing pollen, mold spores and other allergens into the air. April is Allergy Awareness...

Emerging Themes in Physician Relations

More than ever, physician relations executives are being held to a higher standard of accountability for driving growth, physician loyalty, and...

Welcome to Medicare Strategy

If you are looking to be more proactive in terms of managing population health, then increasing awareness of your primary care providers and services...

ED Redirect Campaign Drives Patients to Appropriate Services

A medical center in the southern U.S. was experiencing an increase in misuse of emergency services. Even though the amount of individuals using the...

Upcoming Awareness Month: Stroke

May is less than two months away, so now’s the time to start planning how you’ll reach individuals in your service area who may need Neurology...

Proving Marketing Attribution

When we present campaign results to clients, the question we’re asked most frequently is, “How do I prove this success can actually be attributed...

Influence Network Reports

Physician liaisons and referral specialists are always seeking to understand relationships between physicians; for example, which PCPs refer to which...

Data Security – HIPAA Compliant Lists

Data breaches are on the rise, and it’s more important than ever to ensure your clients’ protected health information (PHI) is secure. But data...

Insight Into Your Audience

As healthcare marketers, we have more data on our customers than any other industry – so we have no excuse not to be relevant. Knowing your...

Promoting Proactive Care through Screenings & Immunizations

Preventative care and proactive population health management are definitely at the forefront of many of our strategy discussions recently. Screening...

Fill Seats with the Right Folks Using CRM

Clients often ask us if promoting classes and events via CRM works. The answer is a resounding, “Yes!” Be sure to include the promotion of any...

Maximizing Health in the New Year

We all know that change doesn’t happen overnight. Most of us didn’t make weight loss resolutions on New Years Eve and then suddenly woke up on...

Turn Resolutions into Reality

It is officially 2017! January ushers in the beginning of a brand new year, and with it comes a whole new list of resolutions. Align the promotion of...

Health Attitudes and the Holidays

The Holidays are often an overlooked time in healthcare marketing. Everyone is busy, so you may not think that healthcare is top-of-mind for most...

Top 5 Physicianology Use Cases

  The Physicianology™ referral management software developed by Tea Leaves Health was designed with the Physician Liaison in mind. It...

Build Awareness Around Colon Cancer

Colonoscopies may be surrounded by unpleasant stigmas, but they are necessary. Colon Cancer is nearly 90% beatable when detected early, so...

Automate Your Marketing

As you wrap up 2016 and begin planning your 2017 campaigns, remember that Tea Leaves Health can make your marketing efforts easier next year....

Welcoming a New Specialty Care Provider

When a new specialist begins practicing with your system, your outreach goals should be two-fold: first, notify consumers (including prospects) in...

The Importance of Business Intelligence in Physician Relations

Information (or data, as we like to call it) is critical to everything we do. We use it in every facet of our lives (including business) to make...

Are you reaching your healthcare audience on their terms?

According to MarketingSherpa, 60% of a nationally representative sample of U.S. consumers said they prefer to receive regular updates and promotions...

No Tricks, Just ICD-10 Treats

With so many ICD-10 diagnosis codes, it’s impossible for a marketer to sift through them all. But with Halloween and Thanksgiving approaching, we...

Diabetes Awareness

Just over 29 million Americans have Diabetes. That’s nearly 10% of the U.S. population. And even more shockingly, 86 million have Prediabetes. Most...

Fall = Flu

It’s that time again to encourage individuals to protect themselves against influenza by getting a flu...

Expanded In-Network Access Gets Results

Target the patients and prospects who need those procedures by insurance plan name using a strategic growth platform to garner outstanding returns....

Use Them or Lose Them

With summer coming to an end, it’s time to start thinking about the end of the year. Now’s the best time to remind patients about using their...

Engaging Families with Children from Cradle to College

Below are tips to help plan and execute marketing campaigns that highlight your OB services: Deliver the Right Content The messaging in your...

Open Enrollment Approaches

It’s important to highlight the open enrollment period to your patients and prospects because it’s the only time of the year non-insureds can...

Medical Codes Defined

If you work in healthcare marketing, you’ve likely heard various acronyms that stand for different types of medical codes. At Tea Leaves Health,...

Automate Your HRA Process

In order to thrive under value-based care, providers need to embrace new ways of doing business. This includes leveraging more data and new tools to...

Tracking Outreach Activities

Documenting liaison outreach and physician engagement activities is a strategic priority for many health systems. But knowing how many visits your...

Reaching Providers with Action Plans

Gaining market share requires seizing opportunities as soon as they arise.  Imagine that an excellent Orthopedic surgeon, Dr. Smith, is leaving your...

New Solution Coming Soon: Decisionology

We are excited to share that a new Tea Leaves Health solution is brewing! Joining Patientology and Physicianology, Decisionology will be the third...

Turn New Movers into Loyal Patients

According to Epsilon’s 2015 New Mover Report, 36 million people move each year. That’s 11.7% of American families. Stimulated by the...

PRM Corner: AAPL 2016 Conference

The Annual American Association of Physician Liaisons (AAPL) Conference took place June 22-24 in Anaheim, California. The following are key takeaways...

Direct Mail Marketing

Whether you’re a direct marketing newbie or veteran, the various aspects involved in executing a campaign can be overwhelming. Regardless of the...

How Does a Health System Combat ED Overcrowding?

The looming physician shortage combined with an aging population of Baby Boomers needing more acute care are only a couple of factors contributing to...

Key takeaways from HMPS 2016

We recently attended the annual Healthcare Marketing and Physician Strategies Summit (HMPS), which was held May 23-25 in Chicago. Some key...

The Digital Hype

On my way to a healthcare marketing conference recently, I slowly made my way down the crowded airplane aisle to find my seat. After hefting my...

Top 10 Questions to Ask

You’ve reached a crucial moment. You’ve suddenly realized that on a daily basis you are expected to reduce costs, increase quality and grow...

The Need for Combining EMR Data with Claims Data

Growing uncertainty with healthcare reform, mounting pressures of running a practice, general dissatisfaction among physicians, CEO concerns about...

Improve the way you communicate

I recently visited my neighborhood Walgreens to pick up my prescription for the “cold” I was suffering from. As I walked through the doors I got...