Did you know over 800 women lose their lives every day due to pregnancy or childbirth-related issues? And that those numbers include not just third-world countries, but also much of the southern United States and many rural regions? October is Pregnancy Awareness Month to raise awareness about getting proper care before and during pregnancy. Use the months of August and September to start planning and execute campaigns that highlight your OB services.
Promoting Women’s Health and OB services via the Tea Leaves Health platform is a simple, cost-effective way to reach current patients and prospects in your market that are trying to get pregnant or are already in need of care. Direct mail campaigns executed via our platform offer you the ability to not only connect with women in your service area to promote your services, but also to instruct women around how to access care.
Tea Leaves can easily target the most qualified audience through our General Obstetrics Tea Select that reaches women ages 18-40 who could be made aware of proper prenatal care options. You can edit this to reach young pregnant women, high-risk women, un- or under-insured women, etc.
The messaging in your campaigns could touch on topics ranging from steps to prepare for a healthy pregnancy, to proper care during pregnancy, to Labor and Delivery services and beyond. Digital campaigns targeting women are also a great way to prompt them into action – but be sure your creative messaging speaks to them! According to Everydayhealth.com, the topics women search about most when pregnant are depression, sleep issues, gestational diabetes and handling reflux, so be sure to incorporate those into your digital messaging. Delivering the messages most relevant to your audience will garner stronger response rates.
And when it comes to executing your campaigns, ensure your calls-to-action are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to book directly. Also consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.
Capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with patients and consumers in your service area.
Contact us for all the information you need to build awareness about your Women’s Health services. We can help guide you in the most effective ways to engage women in your market and generate strong ROI.