Knowing who your patients are – and who they are not – is a critical component of strategic planning. The Tea Leaves Health Pediology solution, developed specifically for children’s hospitals, gives you total information awareness about your current and potential pediatric patients with the click of a mouse.

Accessing your data is only the first step. Our robust intelligence tools allow you to actually use that data to impact behavior and experience real results.

Pre-built queries and trigger campaigns backed by unmatched data sets identity and engage families who have — or are about to have –the presence of children.

Children’s hospitals can use Pediology to:

  • Glean insights from the data to make important strategic decisions.
  • Identify who the best pediatric customers are based on their propensity to need various services.
  • Connect one-on-one with those families via automated print and digital campaigns.
  • Measure the effectiveness of those campaigns to optimize future strategies.

Specific examples of use cases include, but are certainly not limited to:

  • Targeting student athletes to educate them about concussions.
  • Reaching kids to remind them about school sport physicals.
  • Sending health screening and immunization reminders.
  • Sending allergy and asthma warnings, using Google trending.
  • Using subscription information and self-reported conditions to market health and wellness education classes and information.

Download the Overview of Pediology


The data inside Pediology includes:

  • 75% of all U.S. pregnancies (for the last 5 years)
  • Number of children in household
  • Presence of children
  • Selectable age ranges (0-2, 3-5, 6-10, 11-15, 16-17)
  • Known Gender of Children in Household
  • Charitable donations: Children’s causes
  • Grandchildren
  • New movers with children
  • Asthma: Child sufferers
  • Where they’re registered:
    Target baby registry

Behavioral data included but not limited to:

  • Cartoon Network
  • Disney Channel
  • Disney XD
  • Nick at Nite
  • PBS Kids Sprout
  • Teen Nickelodeon
  • Nickelodeon
  • Baby Magazines
  • Parenthood Magazines
  • Video Games Magazines
  • Children’s Books
Purchase Toys at:
  • Book Stores
  • Department Stores
  • Discount/Dollar/Closeout Stores
  • Drug Stores
  • Electronic/Video Stores
  • Food Stores
  • Hobby/Craft Stores
  • Mass/Discount Merchant
  • Other Online Retailers
  • Online PurePlay Stores
  • Toy Stores
  • Warehouse Clubs

Included within Pediology: MOM Connect

One component of Pediology is MOM Connect, an integrated, native digital marketing program that helps drive qualified traffic to your OB, maternity, pediatric and specialty children’s service lines.

MOM Connect provides exclusive local market access to the What to Expect audience.

MOM Connect includes:

  • Custom emails
  • Native & banner ads
  • Local community message board sponsorships
  • An optional, contextually relevant landing page experience

Build a bridge from birth to home with Pediology and MOM Connect, the integrated, native digital marketing program with the most qualified pregnant audience on the market today.


Total information awareness about your patients and potential patients to deeply understand the dynamics of your market.

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