According to a study done by L.E.K. Consulting, Medicare Advantage plans have grown steadily over the past 20 years, and will continue to do so. In fact, the plan is expected to reach 60%-70% market penetration by sometime between 2030 and 2040.
Medicare Advantage is so popular because it satisfies the “triple aim” of healthcare (improving the experience of care and the health of populations while reducing per capita healthcare costs) and it appeals to consumers, health plans and the government alike.
If you’re looking for a way to be more proactive in terms of managing population health, now is the time to increase awareness of your primary care providers and services among those who will be eligible for Medicare following their 65th birthday. You can easily implement this strategy and ride the Medicare Advantage wave through our Welcome to Medicare campaigns. These campaigns deliver personalized, timely messages to Medicare-eligible individuals that promote your high-quality, comprehensive primary care services.
Many health systems have great success communicating to individuals one, two or even three months prior to the milestone birthday of 65. Communicating further out allows for a multi-drop approach that can increase follow through. This is an excellent opportunity to convert prospects to patients; especially if they have lapsed with their current provider, have recently relocated to the area or have avoided care because of poor insurance. Under Medicare, they have appropriate coverage and can be a profitable patient – making this a great acquisition strategy and retention approach.
Your campaign’s call-to-action should drive recipients to call and schedule an appointment for a Medicare-covered “Welcome to Medicare” visit. This visit is covered only one time and is only offered within the first 12 months of having Medicare, so it is critical to share in a timely manner with individuals who qualify.
If building primary care is a strategy of yours, then talk with us about how to set up a Welcome to Medicare trigger campaign, how to create messaging for the campaign, and how to track results to show true ROI.