Flu shot availability usually begins as early as September, so now’s the time to begin planning influenza prevention campaigns. Direct mail and email campaigns executed via our platform offer you the ability to connect with individuals in your service areas, promote flu shots and instruct people on how, when and where to access them.
Influenza vaccination campaigns offer an opportunity to communicate with both prospects and patients of all ages, since the CDC states that everyone six months of age and older should get a seasonal flu vaccine. This can be an excellent entry point into your system for prospects.
Tea Leaves Health has two Immunization Tea Selects – Flu Vaccine Adult and Flu Vaccine Minor. The Flu Vaccine Adult Tea Select identifies men and women ages 18-85 who would benefit from the flu vaccine and excludes anyone who has recently had a shot, so your marketing dollars aren’t spent talking to those who have already taken the initiative. The Flu Vaccine Minor Tea Select is geared toward families with children. This identifies parents who have not had a flu vaccine in the past 11 months, operating under the assumption that the child is vaccinated around the same time as the parent.
Regarding messaging, we suggest educating individuals about the symptoms of Influenza, which include: fever over 100.4 Fahrenheit, aching muscles, chills and sweats, headache, fatigue, cough, nasal congestion and sore throat. Also consider including prevention steps in your print and digital communications, such as avoiding close contact with an infected person, staying home when you’re sick, covering your mouth and nose, executing good hand washing habits and avoiding touching your eyes, nose or mouth. Of course, you should mention that the single best way to prevent the flu is by getting the vaccine.
When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments. Make them aware of clinic hours and locations where flu shots are available. These types of campaigns can also be continued well into the winter months, since flu season typically starts as early as September and can continue as late as May.
Contact us to get a campaign underway today.