Tea Buzz



It’s (Almost) the End of the Year

The week of Thanksgiving creeps up quickly every year. Once it’s here, it seems to serve as a gentle reminder that the end of the year is almost here. For the healthcare industry, this means two things: open enrollment for next year’s benefits is about to end, and the time to use this year’s benefits is running out.

Remember that open enrollment for the ACA’s Marketplace health insurance ends December 15, 2017. So, if you haven’t already done so, be sure to communicate with your patients and prospects to remind them to sign up for health insurance that covers your services before time runs out!

Now is also the best time to remind your patients about using their flexible spending account (FSA) or health savings account (HSA) dollars before they disappear. Most programs don’t allow funds to be carried over into the following year.

In many cases, individuals with these accounts find themselves with too many funds at the end of the year and nowhere to use them. The FSA and HSA dollars they’ve set aside can be applied towards PCP visits, copayments, deductibles, prescription drugs, some over-the-counter medications and many other healthcare, vision or dental costs.

Don’t let your patients lose them altogether – now’s the time to reach them via direct mail and email campaigns to remind them of the services they need. Many systems use this time of year to promote procedures that tend to be put off, like skin tag removal, vasectomies, annual checkups with lab work, and eye surgery, just to name a few.

Contact us to discuss the possibilities today, and have a happy, safe and healthy Thanksgiving holiday!


Communicating Prevention Messages

Population health is one of the top challenges for healthcare organizations as the industry shifts toward value-based care. Perhaps the most crucial component of population health is preventative care. Organizations need to keep their communities healthy in an effort to prevent the comorbidities that raise both readmission rates and costs. For healthcare marketers, one of the best ways to promote wellness and prevent illness is by executing a Screening & Immunization (S&I) campaign. S&I campaigns communicate age- and gender-based prevention messages to the individuals they serve. They can promote better health awareness and outcomes, build life-long engagement with patients, introduce your brand to prospects and keep it consistently top-of-mind over an extended period of time.

There are many ways Tea Leaves Health can execute a Screening & Immunization program and customize it to meet your needs. We can create an automated monthly trigger campaign that can be set to deliver personalized timely messages to individuals based on the recipients’ birth dates. S&I campaigns can run from birth through Medicare age.

The typical call-to-action (CTAs) includes scheduling an appointment with a PCP for preventative care such as physicals and immunizations. Further, your copy can be used to educate people on exactly what type of care they need at their current life stage.

We’ve worked with many clients to make these campaigns manageable and easy-to-implement. We recommend keeping the messaging simple and applicable across the organization. Once the parameters have been defined, the program will run automatically – no need to worry about swapping physician photos or updating copy. Additionally, this type of campaign can be used to acquire new patients for a new location/provider or create goodwill among existing patients by keeping the marketing relevant.

If you are a current Tea Leaves Health client and want to learn more about our Screening and Immunization programs, attend one of our November Educational Sessions to get up-to-speed on all the options.

Monday, November 13 at 2:00 p.m. CST or Wednesday, November 15 at Noon CST.

Email marketing@tealeaveshealth.com to request an invite.


Maximizing Your Marketing Budget

At Tea Leaves Health, our team strives to be an extension of our clients’ marketing teams. We do everything in our power to ensure our clients get the highest possible return on their marketing investment. However, in order to help our clients meet and exceed their goals, it’s helpful for us to know the overall marketing budget they’re working with, so it can be used as wisely as possible. We’ve realized that the clients who provide their marketing budgets to us tend to get the highest ROI.

Below are three main reasons why we recommend you share
your overall CRM budget with your vendor:


  1. Planning Strategically

If we know exactly what service lines a client is focusing on over the next six months or fiscal year, we can run queries within Patientology™ to find out exactly how many individuals they can reach. This, coupled with the overall budget, helps us narrow down the audience to the very best consumers for each particular service being marketed.

Narrowing down the audience to the very best targets allows us to use marketing dollars to talk to the most valuable patients and prospects. We can use our platform to determine the best service lines to apply resources to, and the best geographical regions to target. We dig into the data on what people are most at-risk for within specified service areas, and what conditions people are self-reporting.

Additionally, we can provide strategy plans with a mix of media options to make sure audiences are being targeted via multiple channels. Not only can we help a client plan their CRM budget, we can also help budget and target for other mediums at no additional cost. For example, we can tell clients exactly what zip codes to focus their digital spend on to get the best returns.


  1. Reaching Your Goals

For example, if the goal is to acquire new cardiology patients, our platform can show who, within a defined geography, is most at-risk for cardiology services. We do this via our propensity models, which are applied to all records in the database.

In addition, we can look at patients who have not visited a facility for cardiology-related services, that are self-reporting cardiology-related illnesses and conditions, to cross-sell those valuable patients into the cardiology service line. We can also help find the best payers in the market to make sure we’re using the marketing budget in the smartest possible way.

Then, with the best practices we’ve gathered, we can tell clients how many individuals to target to reach any type of goal they may have. Whether it be increasing respondents to a seminar, bringing in new patients or driving Contribution Margin, we can help marry budgets and goals for campaign success!


  1. Using Marketing Dollars More Wisely

Our sweet spot is targeting. We communicate with the right people instead of spraying a market and praying for the right folks to come in. For instance, we can exclude patients that are already using particular services. Continuing the cardiology example, if someone had open heart surgery within the last three months, we won’t reach out to them to acquire them as a new patient, because we know they are already using the organization’s services. Our approach is very targeted and we’re cognizant when spending marketing dollars, so we’re sure to exclude the individuals we shouldn’t be talking to.


We understand that every cent of a marketing budget is precious. We want to be your partner in helping you utilize it to its full potential, while attracting valuable new patients and increasing your ROI. Talk with us today about the best ways to maximize your marketing budget.


Loving Our Lungs

Take a deep breath. Now let it out. Easy, right? For the approximately 415,000 Americans living today who have been diagnosed with Lung Cancer at some point in their lives, such a simple act can be an ongoing battle. The sooner a person is diagnosed with Lung Cancer, the higher their chances of survival are, which is why promoting screenings within your communities is so important.

November is Lung Cancer Awareness Month, so if you’re considering running an awareness or Lung Cancer screening campaign, this is the month to get started. The Tea Leaves Health platform makes it easy and effective to target the right people for a lung screening campaign, since we’ve appended known and inferred smoker data to those individuals in your database that fit the right criteria.

Tea Leaves Health also has a Lung Cancer Screening Tea Select, which identifies men and women ages 55-80 who have risks or symptoms associated with Lung Cancer. (Remember, all Tea Selects are 100% customizable to fit your needs and budget.)

Direct mail and email campaigns executed via our platform offer you the ability to connect with individuals in your service areas, promote Lung Cancer awareness and instruct people on how, when and where to access a screening.

When it comes to messaging, we suggest educating individuals about the symptoms of Lung Cancer, which include: a slight, persistent or chronic cough, coughing up blood, shortness of breath, loss of appetite, fatigue and reoccurring infections. Also consider including prevention steps in your print and digital communications, such as not smoking, maintaining a healthy diet and exercising.

When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments. Make them aware of clinic hours and locations where screenings are available.

Start by sending out a one-drop campaign in November, and then turn it into an automated campaign to continuously drive volume into your facility. Contact us to get started.


Best Practices for Integrating Direct Mail and Email

It’s well known that engaging patients and prospects via the channels they use most creates stronger response rates. But in order to do this successfully, and improve the overall effectiveness of your campaigns, you need a unified strategy across channels. Marrying direct mail with email can seem daunting, but it shouldn’t be scary. A combination of both tactics is best.

Boosting response rates is all about getting direct mail and email to work better together. Start by keeping branding consistent across all channels, timing your campaigns appropriately and creating calls to action that get results. Need more details?

Attend our October Educational Session, where we’ll discuss the best practices we use at Tea Leaves Health to bring email and direct mail together to ultimately maximize results. Our experts will show you the tricks and treats of integrating email into your direct mail strategy. We’ll explain how to design cohesive creative, target the right individuals, and know how often to reach them.

You won’t want to miss this special Halloween Educational Session that will leave you shivering – but only with excitement to execute your next integrated campaign.

Hosted by:
Jaci Haack, MBA, Director, Client Services
Sydney Caldwell, Strategic Program Manager

Tuesday, October 31 at Noon CST

This Educational Session is for Tea Leaves Health clients only. If you’re a current Tea Leaves Health client, contact your Client Services team members to request the meeting invite.


Influenza Prevention

Flu shot availability usually begins as early as September, so now’s the time to begin planning influenza prevention campaigns. Direct mail and email campaigns executed via our platform offer you the ability to connect with individuals in your service areas, promote flu shots and instruct people on how, when and where to access them.

Influenza vaccination campaigns offer an opportunity to communicate with both prospects and patients of all ages, since the CDC states that everyone six months of age and older should get a seasonal flu vaccine. This can be an excellent entry point into your system for prospects.

Tea Leaves Health has two Immunization Tea Selects – Flu Vaccine Adult and Flu Vaccine Minor. The Flu Vaccine Adult Tea Select identifies men and women ages 18-85 who would benefit from the flu vaccine and excludes anyone who has recently had a shot, so your marketing dollars aren’t spent talking to those who have already taken the initiative. The Flu Vaccine Minor Tea Select is geared toward families with children. This identifies parents who have not had a flu vaccine in the past 11 months, operating under the assumption that the child is vaccinated around the same time as the parent.

Regarding messaging, we suggest educating individuals about the symptoms of Influenza, which include: fever over 100.4 Fahrenheit, aching muscles, chills and sweats, headache, fatigue, cough, nasal congestion and sore throat. Also consider including prevention steps in your print and digital communications, such as avoiding close contact with an infected person, staying home when you’re sick, covering your mouth and nose, executing good hand washing habits and avoiding touching your eyes, nose or mouth. Of course, you should mention that the single best way to prevent the flu is by getting the vaccine.

When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments. Make them aware of clinic hours and locations where flu shots are available. These types of campaigns can also be continued well into the winter months, since flu season typically starts as early as September and can continue as late as May.

Don’t let the flu get you – or your patients – this season!
Contact us to get a campaign underway today.