The week of Thanksgiving creeps up quickly every year. Once it’s here, it seems to serve as a gentle reminder that the end of the year is almost here. For the healthcare industry, this means two things: open enrollment for next year’s benefits is about to end, and the time to use this year’s benefits is running out.
Remember that open enrollment for the ACA’s Marketplace health insurance ends December 15, 2017. So, if you haven’t already done so, be sure to communicate with your patients and prospects to remind them to sign up for health insurance that covers your services before time runs out!
Now is also the best time to remind your patients about using their flexible spending account (FSA) or health savings account (HSA) dollars before they disappear. Most programs don’t allow funds to be carried over into the following year.
In many cases, individuals with these accounts find themselves with too many funds at the end of the year and nowhere to use them. The FSA and HSA dollars they’ve set aside can be applied towards PCP visits, copayments, deductibles, prescription drugs, some over-the-counter medications and many other healthcare, vision or dental costs.
Don’t let your patients lose them altogether – now’s the time to reach them via direct mail and email campaigns to remind them of the services they need. Many systems use this time of year to promote procedures that tend to be put off, like skin tag removal, vasectomies, annual checkups with lab work, and eye surgery, just to name a few.
Contact us to discuss the possibilities today, and have a happy, safe and healthy Thanksgiving holiday!