Tea Buzz

All the buzz from the healthcare biz

Apr
24

Summer Skin Campaign Ideas

The sun is getting stronger and the shorts are coming out, but is your patients’ skin ready for the elements?

Sun bathingTwo timely campaigns for the impending summer months include Skin Cancer Awareness and Varicose Vein campaigns.

May is Melanoma and Skin Cancer Awareness Month, so it’s a great time to reach out to patients and prospects in your service area to ensure they protect themselves and get their skin checked by a primary care physician (PCP), which can be a great entry point into your system.

Execute a campaign that communicates to recipients about the symptoms of skin cancer, the risk of the sun’s rays and how they can prevent Melanoma and other types of skin cancer through prevention. We can help you identify the best audience for this campaign. On your creative, we encourage you to use messaging that suggests recipients do the following to help prevent skin issues:

  • Find shade during midday hours.
  • Wear protective clothing that covers arms and legs.
  • Wear a wide-brim hat to shade the face, head, ears and neck.
  • Wear sunglasses that block both UVA and UVB rays.
  • Use sunscreen with both UVA and UVB protection and a sun protection factor (SPF) of 15 or higher.
  • Avoid tanning indoors via tanning beds, booths or sun lamps.

Don’t forget to use a mix of tactics such as direct mail, email, social media and digital ads when executing this campaign!

Another unsightly result of sun exposure is varicose veins, which can appear or be made worse when the sun breaks down collagen under the skin. The sun isn’t the only cause of these – they can also be brought on by a genetic tendency toward weak vein valves, puberty, pregnancy, and menopause. Taking different types of hormones such as estrogen, progesterone and birth control pills can weaken vein valves and change leg circulation. Regardless of the cause, many individuals (particularly women) prefer to have these treated or removed prior to the busy summer months, so promoting your Vascular services now may be a strong acquisition strategy.

Tea Leaves Health can offer you the ability to connect with varicose vein sufferers who are likely to need treatment. When executing your campaign, ensure your call-to-action is easy to understand and even easier to follow. If the goal is to drive volume through appointment scheduling, include the phone number or website for your call center directly on the piece. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler. Also be sure to capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with patients and consumers in your service area beyond these campaigns.


Encourage your audience to enjoy the impending summer months safely and comfortably. Ask us how to get these campaigns started today!


Apr
18

Sharing Electronic Contact Information

In this ultra media-saturated world, it’s no surprise some patients are keeping their personal contact information on lock down. People may be leery of sharing their electronic contact information for a variety of reasons: concern over identity theft, an effort to lessen the constant onslaught of messages, or simply not wanting or needing the services offered in those communications.

There are, however, many benefits to collecting and sharing this contact information for both patients and healthcare organizations. Here’s the download on why it’s important for hospitals and health systems to collect emails and phone numbers, and also why it’s important for patients to provide those details.

 

For healthcare organizations, collecting electronic contact information from the patient results in:

  • Stronger brand awareness

Today’s healthcare consumers are busy. And tech savvy. They’re checking email and text messages more than ever before. They do still receive mail at home, but in order to stay competitive and keep your services top-of-mind, you’ll want to make sure your messages are not just in their mailbox, but also their inbox.

  • More engaged patients, and higher conversion rates

Inciting action in consumers requires several touch points – across multiple mediums. You likely have your patients’ physical addresses, so you can reach them with direct mail. That’s a great initial touch point, but getting email addresses and phone numbers so you can reach your patients with emails and text messages as second and third touch points is crucial to converting new patients and keeping current ones engaged.

  • Better loyalty to your organization

Need to remind a patient about their upcoming appointment? Send out an IVR phone call or text. Want to follow up and thank them for attending that hip seminar? Send an email. Having email addresses and phone numbers for patients means being able to communicate with them more efficiently and easily. You can cost effectively provide them with patient education materials and follow up with them regarding conditions. You can provide them with information that is relevant to them in a timely manner, and show them you genuinely care about their well being – which will make them far more likely to engage with your organization in the future.

  • Lower marketing costs

Sending email and SMS messages costs significantly less than most traditional print tactics.

 

For patients, providing electronic contact information to the healthcare organization results in:

  • More convenience

Receive a text message reminding you about that upcoming appointment, instead of a phone call. Or get an email letting you know your test results are ready and waiting in your patient portal, so you don’t have to call the doctor back. Providing your email address or phone number to your healthcare organization will inevitably save you time and effort. 

  • Proactive health management

In the hustle and bustle of every day life, who has time to think about getting to the doctor? Engaging with your healthcare organization electronically allows them to keep you informed of events that may be of interest to you, and remind you of important health screenings and immunizations you may need. And since you’re likely checking your email and/or mobile device multiple times a day, wouldn’t it be ideal to receive those reminders via email or text so they don’t get lost in the junk mail pile?

  • Better care and outcomes

After an appointment, instead of walking out with a huge packet of paperwork, receive an email that includes patient education information on your condition, including treatments to help you manage your injury or illness at home.


For more information on reaching patients effectively:

Contact Us

Apr
08

Tea Leaves Health Recognized by Healthcare Tech Outlook as One of the 10 Most Promising Healthcare Communication Solution Providers of 2017

Media Contact:
Lori Bruss
Tea Leaves Health
470.344.2604
lbruss@tealeaveshealth.com

For Immediate Release

Roswell, GA—April 7, 2017—For the second year in a row, Tea Leaves Health, a leading provider of marketing, planning and physician relations solutions, joins an elite number of companies that have earned a spot on the list of the 10 Most Promising Healthcare Communication Solution Providers of 2017 by Healthcare Tech Outlook.

Tea Leaves Health was selected for this honor once again as a result of their robust solutions that help hospital systems drive strategic growth objectives. The Tea Leaves Health One Platform™ assists hospitals with strategic planning and acquiring and retaining profitable patients, while also managing physician relations and optimizing referral patterns.

“We congratulate Tea Leaves Health on being recognized with this coveted title two years running”, said Alex D’Souza, Managing Editor of Healthcare Tech Outlook. “We are thrilled to showcase Tea Leaves Health again this year as they continue to bring topnotch, technology-driven solutions to the market.“

“We couldn’t be more excited to receive this recognition for a second time,” stated Miki Kapoor, CEO of Tea Leaves Health. “We have created a software and analytics business that is truly market leading, and it’s so exciting to see the industry’s response to the tools and culture we’ve worked so hard to create.”

Read the full article in Healthcare Tech Outlook here.

For more information on how Tea Leaves Health’s One Platform technology can help your organization reach patients and providers in a more relevant and personalized way, visit tealeaveshealth/solutions or contact marketing@tealeaveshealth.com.

About Tea Leaves Health:
Tea Leaves Health is focused on delivering business intelligence solutions for the healthcare industry. With enterprise software empowered by data, and decades of experience in healthcare business development and marketing, our team has unrivaled expertise in helping health systems prioritize efforts to maximize profits and experience service-line and strategic growth. For more information, visit tealeaveshealth.com.

About Healthcare Tech Outlook:
Published from Fremont, California, Healthcare Tech Outlook is a print magazine that offers a one stop solution for reflecting on views, insights, issues and successful practices in the growing industry of healthcare. A distinguished panel comprising of CIOs, IT VPs, CTOs including Healthcare Tech Outlook editorial board finalized the “10 Most Promising Healthcare Communication Solution Providers of 2017” in the U.S. and shortlisted the best vendors and consultants. Visit
http://www.healthcaretechoutlook.com for more information.

###


Apr
06

Allergy Awareness Month

You can already feel it…slightly warmer temperatures bringing pollen, mold spores and other allergens into the air. April is Allergy Awareness Month, but April’s just the start of the allergy season. Now is a great time to start executing campaigns to promote your allergy services.

The allergy service line is also an easy entry point into your system and provides high reimbursements. In addition, allergy treatments that work lead to strong word of mouth advertising as patients will share what works with other affected individuals. Many people may not even realize that their symptoms are representative of allergies, so education is key.

Direct mail campaigns offer you the ability to connect with allergy sufferers who are likely to need treatment. Ensure that your call-to-action is easy to understand and even easier to follow. If the goal is to drive volume through appointment scheduling, include the phone number or website for your call center directly on the piece. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler. Capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with allergy patients and consumers in your service area.

Direct mail isn’t the only way to get in touch with frequent allergy sufferers. You can also consider adding easy-to-implement email campaigns and display advertising to your marketing mix. These additional channels will allow you to reach the captive audience of individuals seeking allergy information.


Tea Leaves Health makes it easy to reach those patients in your service areas who might be affected as the seasons change. Contact us today for information on how to build awareness about your allergy services, engage your target audience and increase your ROI.


Apr
03

Emerging Themes in Physician Relations

More than ever, physician relations executives are being held to a higher standard of accountability for driving growth, physician loyalty, and better business performance. Is your department positioned for success?

Whether you’re already running a successful program or are just getting started, we encourage you to attend our upcoming webinar(s) on Emerging Themes in Physician Relations. We’ll explore issues shaping the future of physician relations; such as: physician satisfaction, hospitalist programs, narrow networks and changing roles. We’ll discuss changes in the healthcare landscape and how they affect the role of physician relations, top physician engagement challenges faced today, and tools for addressing these challenges. You will walk away from this webinar with useful information on how to prove your efforts have a direct impact on the bottom line.

Hosted by:
Ty Tillery, MBA, Lead Client Strategist

  • Thursday, April 6 at Noon CST
  • Monday, April 24 at 2:00 p.m. CST

If you would like to attend this webinar, please REGISTER NOW

 


Mar
27

Welcome to Medicare Strategy

If you are looking to be more proactive in terms of managing population health, then increasing awareness of your primary care providers and services to those who will be eligible for Medicare following their 65th birthday is one great strategy to implement.

Tea Leaves Health can help make executing this strategy easy through our Welcome to Medicare campaigns. These automated direct mail campaigns deliver personalized, timely messages to Medicare-eligible individuals that promote your high-quality, comprehensive primary care services.

You have the option to talk to people one, two or three months prior to their birthday. Communicating further out allows for a multi-drop approach that can increase follow through. This is an excellent opportunity to convert people to patients, especially if they have lapsed with their current provider, have recently relocated to the area or have avoided care because of poor insurance.

In addition, the calls-to-action on these campaigns drive recipients to call and schedule an appointment for a Medicare covered “Welcome to Medicare” visit. This visit is covered only one time, and it is only offered within the first 12 months of having Part B, so it is critical to share with individuals who qualify in a timely manner.

If building primary care is a strategy of yours, and you’re a current Tea Leaves Health client, then you should attend our upcoming Educational Session on Welcome to Medicare. The session will cover how to set up a trigger campaign, how to create messaging for the campaign, and how to track results to show true ROI. Attend this session to become a Welcome to Medicare expert and be able to explain the difference between the Initial Preventive Physical Examination (IPPE) or “Welcome to Medicare Preventive Visit” and the Annual Wellness Visit (AWV).

Hosted by:

Jennifer Baker Grogg, Lead Client Strategist

  • Wednesday, April 5 at Noon CST
  • Thursday, April 27 at 2:00 p.m. CST

Let your Client Services team know which session you’d like to attend and you’ll receive a meeting invite.