We all know that the basic function of a physician liaison is to build relationships. The liaison’s goal is not to make a sale; but to establish, grow and maintain a rapport and ongoing channel for referrals with physicians. The liaison’s job is to represent the health system, hospital, or practice to the referring provider, and also represent the provider to the hospital, health system, or practice.
When implementing a physician liaison program it’s important to get strategic about program evaluation up front. Regardless of how far you’ve traveled down the road toward implementation, it is essential to identify and document the program outcomes, activities, and indicators that will be evaluated later. Think of the desired outcomes as what you ultimately want the program to accomplish, the activities as what you will do to get there, and the indicators as the gauge of whether, and to what degree, you are making progress.
Attend this session and learn how to understand, verify or increase the impact of products or services on customers or clients, improve care delivery and increase provider satisfaction internally —
as well as externally — and produce results that can be used for promoting services and public relations within the community and more.
Christine Sasser-Perry, Lead Client Strategist