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Jul
31

Emerging Trend: Virtual Care

Posted July 31, 2017

Virtual care is gaining momentum as it makes its way across the country. Virtual care allows individuals near-immediate access to a doctor via a web portal. This allows those with common conditions and complicated multiple comorbidities the option to be assessed and treated in the comfort of their own home. According to Modern Healthcare, 78% of consumers say they would be interested in receiving virtual health services, but only 1 in 5 has had the opportunity. While consumers want this type of care, Harry Wang, Health and Mobile Product Research Director for Parks Associates, explained in a Forbes article, “…healthcare providers will have to persuade qualified patients to adopt these new methods.”

If your organization is riding the virtual care wave and you need another way to promote your services, look no further than Patientology™. You can use the email addresses of your patients, as well as purchase additional email appends through us, to target those who are more likely to be online, good payers and within specific age groups. Then you can push out messages promoting your virtual care services via direct mail or email.

Insurers are beginning to foot the bill in the same way they reimburse for face-to-face visits, but in some cases patients pay cash for the visits via credit card online. This results in no encounter data to tie it back to, posing a real challenge for marketers. However, in many cases, patients are asked to fill out a form online before talking to a doctor. Even if there isn’t encounter data from the payment, the data from the forms makes it possible to retarget those individuals.

Tea Leaves Health can work with your organization, or your virtual care partner, to collect the information from the form fills. Then we can format your data in such a way that you can use it for other means aside from solely promoting your virtual care services. For example, some of our clients ask virtual web portal visitors whether or not they have a PCP. If they mark that they do not have a PCP, the clients then reach out to them with a second touch point to drive them to a PCP at their organization. Another example we’ve seen is informing patients about ED or Urgent Care/After Hours services, for those virtual cases that do need to be seen in-person for additional care.

As virtual care continues to increase in popularity, the different ways to use the data from this method of treatment will only expand, so talk with us today about the possibilities.