At Tea Leaves Health, we focus on helping our clients with their strategies, and we love learning more about the people we serve. We frequently highlight clients here in our Client Spotlight, so you can learn more about the physician engagement initiatives happening across the country. This month we’re featuring Melinda Bemis from CentraCare Health.
Tell us your title, what organization you work for, a quick description of your role and a little bit about yourself.
Melinda Bemis, Director of Strategic Planning and Business Development for CentraCare Health. CentraCare Health is a private, not-for-profit, integrated healthcare provider located in Central Minnesota with more than 10,000 employees and more than 619 employed physicians and advanced practice providers. The system consists of one tertiary hospital, five critical access hospitals, 27 clinics, several long-term care facilities, and other ancillary support services. My role primarily is to support and facilitate the strategic planning process throughout all CentraCare Health entities and service lines. Additionally, my team provides analysis and direction in the pursuit of new business opportunities, capital planning, and decision management. I have been with CentraCare Health for almost seven years and prior to joining worked as a consultant and paralegal in the areas of estate planning, probate, real estate, and corporate law.
What would you say is your department’s biggest challenge, and what are you doing to overcome that?
My department’s biggest challenge is insight into outpatient data. As CentraCare’s portfolio of business has grown to include a more comprehensive offering of services, we increasingly are asked for analysis on the outpatient markets we serve. This data is not as easy for us to obtain nor is it available in the same consistency as our inpatient data. We have developed work-arounds for this but are continuously exploring options to fill this void and better support the business needs of a changing healthcare environment.
When and why did your organization decide to implement the Physicianology solution?
About two years ago CentraCare implemented both Patientology and Physicianology as a solution to help meet our growing outpatient needs and gain better insight into our provider markets. We decided on this as a solution based on the comprehensiveness of the outpatient claims data available and the ability to truly personalize the product to our needs. Many other vendors had similar offerings but did not offer the customization or transparency into the claims data being provided. This was important to us as many of the business decisions we make are based in part off of this data.
Do you feel as though the solution is helping you make progress with your current initiatives?
Yes – as an organization that does not have physician liaisons it may be odd for us to have purchased a PRM tool, but with our targeted growth opportunities Physicianology has provided us with the tools to better prioritize and understand the shared patients we all serve. Providing appropriate care close to home is important for CentraCare Health and the use of this data helps support those efforts.