The school bells have just recently stopped ringing, but its not too early to start planning your back-to-school physical campaigns. Promoting back-to-school physicals is a simple, cost-effective way to reach current patients and prospects in your market who are parents of school-aged children. In order for students to be eligible to play sports during the upcoming school year, they need to have their physicals completed before the summer ends. Many high school athletes need them done even sooner to participate in summer activities.
Execute your campaign by first identifying the best candidates to reach. Tea Leaves Health makes this easy via our Primary Care – Back to School Physicals Tea Select. Our Tea Selects are pre-built queries that include industry best practices and trends to aid you in targeting individuals who need these services. Our Tea Selects are also completely customizable to help you meet the goals of your campaign.
Direct mail and digital campaigns offer you the ability to connect with the parents of those children eligible for screenings. Try including topics like tips for age-appropriate back-to-school sleep schedules and food allergies in your digital and print communications to reach your audience with the most relevant information. These touches should be personalized and include multiple communication channels whenever possible.
Also ensure your calls-to-action are easy to understand and even easier to follow. Include calls-to-action on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to direct book. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.
Further engage your target audience by contacting us for information on how to build awareness about your back-to-school physical services. We can provide expertise in targeting this special audience of mainly minors; often muddy waters to navigate. We’ll show you the most effective ways to gain ROI.