You can already feel it…slightly warmer temperatures bringing pollen, mold spores and other allergens into the air. April is Allergy Awareness Month, but April’s just the start of the allergy season. Now is a great time to start executing campaigns to promote your allergy services.
The allergy service line is also an easy entry point into your system and provides high reimbursements. In addition, allergy treatments that work lead to strong word of mouth advertising as patients will share what works with other affected individuals. Many people may not even realize that their symptoms are representative of allergies, so education is key.
Direct mail campaigns offer you the ability to connect with allergy sufferers who are likely to need treatment. Ensure that your call-to-action is easy to understand and even easier to follow. If the goal is to drive volume through appointment scheduling, include the phone number or website for your call center directly on the piece. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler. Capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with allergy patients and consumers in your service area.
Direct mail isn’t the only way to get in touch with frequent allergy sufferers. You can also consider adding easy-to-implement email campaigns and display advertising to your marketing mix. These additional channels will allow you to reach the captive audience of individuals seeking allergy information.
Tea Leaves Health makes it easy to reach those patients in your service areas who might be affected as the seasons change. Contact us today for information on how to build awareness about your allergy services, engage your target audience and increase your ROI.